Between every prospective member and your Martial Arts business, there are a series of hurdles to conversion. Your sales pitch, marketing emails, inductions, pricing, are all examples of the process you must move your prospect through before they become a member. But in many cases, your website will be the very first (and sometimes most difficult) hurdle a prospect will face.
Below are four steps you can take to help those who are interested enough to venture onto your website to become valuable prospects and members.
Step 1: Make It Look Good!
Looks count. First impressions DEFINITELY count. Nowadays most people are probably finding you online first, and if your site has broken links, images that don’t make sense, text that is too hard to read, or irrelevant copy, people won’t stay for very long. If you are a startup, or just a smaller club, you may not have the budget to hire a web designer.
The good news is, there are lots of products out there that can help you with design, which are low-cost, or even free! Clubworx offers a simple free website that integrates with your membership software. But there are some other products you could look at that have quality, low-cost templates, depending on the requirements you have for your martial arts business.
Step 2: Make Sure You Have An Obvious Call-To-Action
Once you have someone viewing your site, you need them to take action to become a prospect or member. This could be anything from completing an application form to be a member of your club, or subscribing to your blog or mailing list. These forms or buttons are known as a call-to-action.
The important thing is that the call-to-action brings them a step closer to becoming a valued customer. The tip to getting someone to take action is to simplify and minimize! If they have to go through a complicated processes, complete lengthy forms, or they have to decide between several options, they are much more likely do nothing, and leave your site.
Step 3: Link To Social Media
Most people are active on some form of social media. If you can link your website with social media networks such as Facebook, linkedIn, Twitter or Instagram, you will get the opportunity to enhance the visibility of your martial arts school through a familiar platform to your prospects.
Also, if people like what they see through your website or blog, people who use social media networks will tend to share your content in their networks that can increase your reach even further. You can read more about using social media to boost your marketing power here.
Step 4: Use Simple Navigation
Simple navigation is something that every website should have. You don t need to have 100 different pages in your website to be professional. From the recent studies, it has been identified that many people make up their mind in just 15 seconds. So it’s about quality, not quantity of copy. You need to get the right information in the right places and keep it simple!