In the excitement of opening your own gym, it can be easy to rush into things without carefully considering a couple of critical items that will probably mean success or failure in this exciting venture.
So, here’s a little pre-made checklist that will keep you covered:
1. Your Location
Really think about where your gym will be situated. I mean, it sounds obvious, but you’d be surprised how many people don’t plan this out. It’s pretty simple, you want your gym to accessible (and visible) to your future members. Think about factors like:
- What’s your distance from major population centers
- How much will rent be (is it worth it!)
- What’s the demographic of the community you are looking to set up in
2. Your Competition
Know exactly who the competition is in your area. Notice, I did not say that you should avoid competition. No! Just know who they, what they offer and how you are different. This is critical in converting your prospects into members, especially if there are multiple training facilities in your vicinity.
3. Your (future) Members
It’s important to know who’s in your area. This is a critical step in deciding who your members will be. Remember, not many businesses (fitness or otherwise) find success aiming to catch everyone.
Are you opening a Personal Training studio? Bodybuilding Dungeon? Women’s aerobics gym? Think about what market segment you’re able to serve best, the demographics of your locations and how you can attract the right people for your offering.
4. Your Marketing
The scale, scope and target audience of your gym will dictate how, when and what your marketing will look like.
The possibilities for marketing your gym are endless, covering everything from local magazines and community centers to health food stores, social media, and local events. This is why identifying your audience is so important in order to channel your marketing most efficiently.
Great marketing can make your business in its early stages. This is particularly true in the ultra-competitive fitness industry. So, before you spend any money on marketing make sure you know exactly who you’re targeting and the message you need to deliver.
5. Your Technology
Technology is here to help you and you just can’t grow (and be competitive) with the wrong systems in place. So, you need to do your research on what kinds of products are out there that will be suitable for you. You may need to consider gym software, access control and how you will collect payments from members.
Capterra is a great resource and can be a great place to start your research into this if you are at a loss.
However, often this is where you can tap into your personal network for advice. Get to know what has and hasn’t worked for others you know, first hand.
Once you have addressed these items on your ‘how to start a gym’ checklist, you will be in a much stronger position as you set up your gym successfully.
Starting your own gym? Need first class gym management software? Clubworx can help…Email us on [email protected] if you want to know more!