5 Top Tips to Help You with Starting a Gym!
It cannot be denied that Australians have an ever-increasing passion for all things fitness and health, and with 63% of all Australian adults either overweight or obese, it’s more important than ever that we have access to gyms and health clubs that allow us to combat this growing epidemic.
If you are in the process of starting your own gym and have some questions how to start your own gym, then we can tell you that you are in the right place! We have created a list of some of the critical elements that you need to consider to ensure that your new gym is going to be successful.
1. Think about the location of your gym
While it might be awesome to snag a cool back-alley warehouse and fit it out to be the perfect gym space, it’s not going to be very successful if it’s hard to get to or if there’s no parking for your members. You need to think about the space of your gym just as much as you think about the location. Consider things like:
- The proximity to the local population
- What your rent will be for the area, and if it’s possible to get a better location for slightly more (this may pay off with increased membership!)
- What the demographic is for the region you are looking to set up in
The location of your gym needs to speak to the people you are aiming to target, and you’ll find that many of the established gyms have this kind of positioning nailed down. A gym targeting after-work users will, surprise surprise, be in the city! Conversely, a boxing gym that wants to get people in the suburbs to use the space will obviously be in a location that is accessible and convenient for their target market.
2. Thinkabout your competition
While you don’t need to avoid competition – and in fact, competition can be great for business provided that you fill a niche – you just need to know who your competition is and what they offer. When you understand the competition in your marketplace, you’ll be able to find any gaps in the market, which means that you can convert prospects into members easier with targeted campaigns.
3. Think about your members
While you might know who you want to target, you have to make sure that you know where they hang out in your local area. You don’t want to catch every prospect but you do need to meet the requirements of your target market and to attract the right people with your marketing.
4. Speaking of marketing…
Your budget and innovation are going to be the key features in dictating how you speak to your potential clients. The options are pretty much endless for you, whether you want to partner with an influencer, get a health food store onboard, or use a local event to get your name out there.
Because the options are practically endless, it’s vital for your bottom line that you understand your audience so that you can target your marketing effectively.
Great marketing can make or break your business – and this is particularly true when it comes to the fitness industry.
5. Think about your technology
We’re going to assume that you will be inundated with a deluge of new members thanks to you following the above steps, but how are you going to manage them all? You need to think about how you’re going to manage your gym software and to collect payments. We offer an easy-to-use gym software solution that makes managing your clients and customers simple.
If you’re serious about gym success, then you’re sure to succeed. Be sure to examine everything on this list thoroughly, have a business plan and always check for ways to improve.