Blog

Home / Blog

3 Things You Need to Track for Your Fitness Business to Grow!

By clubworx | Aug 17, 2015

Marketing, it is the lifeblood of your fitness business. Generating new leads and converting them to members is one of the most important functions you perform as a business owner. The problems is… not all marketing activities are equal. Some areas you spend money bring in the majority of your enquiries and others do not even result in a phone call.

Imagine if you could weed out those areas where you waste your money and re-invest it into areas where your prospective members are located? The result is: more, better qualified leads and all other things being equal -> more paying customers for your business!

So what marketing metrics should you be tracking to make the most of your marketing dollar?

3 Sure-fire activities using your gym software to convert more members

By clubworx | Aug 17, 2015

SO SOMEONE HAS ENQUIRED ABOUT JOINING YOUR GYM, STUDIO, BOX OR DOJO:

Sometimes business is easy. Someone enquires and signs up there on the spot and BOOM, you’ve got a new member. If you’re relying on this method to convert leads to members, you might have an ok business depending on the number of leads you generate. But the gold is in your follow-up process. This is where the truly exceptional businesses separate themselves from the average. Use the strategies below, together with your fitness software, to convert more members and grow an exceptional fitness business.

5 Tips for using Facebook & Instagram to get new members

By clubworx | Aug 17, 2015

As a an affiliate box or personal training studio owner, you’re always looking for new members, right? In days past, capturing new members often meant leaving a paper trail of marketing materials across town and implementing costly advertising media, such as radio commercials and billboards. While you can still do all of these things, social marketing has revolutionized the way affiliate boxes and personal training studios are getting new members. When someone likes your pages, comments on a post or shares an image, your brand is being presented to the friends of that person. How good is that?

One of the key things to remember in the fitness industry is that your business is visual by nature. You are promoting a healthy lifestyle and imagery is a great way of communicating what your unique fitness business is all about. And, there are no better or more popular platforms than Facebook and Instagram for showing off pictures of your gym, members or other health related images.