Author Archives: yalcin

  1. 2020 SEO Tips to Increase Fitness Business Leads

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    When it comes to organically generating an increase in traffic and leads to your website, SEO is your key to success. Getting relevant key phrases with high search volumes ranked on Google is super important now more than ever as it impacts how people trust your brand.

    A recent study from SEJ (Search Engine Journal) shows that around 93% of online activities start with search engines. Most search engines (for ex: Google, Yahoo and Bing) update their search algorithms frequently to ensure that their customers have the best possible experience. Therefore, it is crucial for you as a fitness business owner and your marketers to keep abreast of the SEO trends and adapt to this ever-changing SEO landscape .

    Why is SEO Important?

    Organic visibility on Google is vital, so much that organic search, on average, was shown to be the biggest driver of web traffic last year.

    To better understand the importance of organic traffic, SEJ conducted a study about it. Below are some stats based on the study:

    • Approx. 70% of searchers click on organic results
    • Approx. 80% of searchers ignore paid ads

    The big deal is not just ranking your website in the top 3 positions of the Search Results Engine Page, known by its acronym SERP, but also having strong visibility especially in the featured snippets section of the SERP. This directly affects the amount of people that will visit your fitness business website. Below are some stats based on recent studies:

    • 75% of searchers never scroll past page 1 of Google
    • 18% of Google organic clicks are on the first position, 10% go to the 2nd position and 7% go to the 3rd position

    Related Reading:

    7 Ways To Follow-Up An Old Lead That Will Drive Growth At Your Gym

    3 Things You Need to Track for Your Fitness Business to Grow!

    The Importance of Lead Generation for Fitness Clubs

    Zen Planner vs Mindbody Fitness Club Software – and how they stack up against Clubworx

    Clubworx’ Top 5 SEO Recommendations:

    Here are our 5 powerful SEO recommendations that you can start implementing on your website straight away to generate an increase in organic traffic:

    1. Keyword Research – Find Keywords to Target

    When identifying which keywords to target, you have to find out what words and phrases a potential customer will use in search engines, so that you can include them on your business website content. This is called Keyword Research, an important step that’s required to drive relevant organic traffic to your website.

    While you are researching keywords, you will most likely encounter the following issue:

    Volume/Traffic versus Search Intent

    It is a fairly normal conflict, and although both concepts are key, usually search intent is more important. Nearly all search queries with clear intent follow this classification:

    • Informational: How tos, Whats (Ex: ‘how to generate more traffic’)
    • Navigational: Branded Queries
    • Commercial investigation: Specific Attributes, “vs”, “best” (i.e., ‘best fitness club in my area’)
    • Transactional: Buy, Sign up for Free Trial, etc.

    A way to generate keyword ideas is evaluating what the potential customer is searching for and asking yourself if you can help them attain their objective.

    To uncover keywords / key phrases to create content around, start by checking the following free online keyword search platforms:

    2. Make your web pages load faster

    One of the signals used by Google algorithms to rank web pages is page speed. This is the length of time it takes a specific web page to load fully. When the load speed of a web page is s low, search engines can crawl fewer pages using their allocated crawl budget. This could potentially harm the rate at which the website gets crawled.

    Web pages with low page speed usually have higher bounce rates and potential customers stay less time on the page. All these creates a negative impact on user experience and affects conversions.

    Below you can find free web page speed testing tools:

    In order to improve your webpage loading time, you can follow these suggestions:

    • Optimise images
    • Improve server response time
    • Enable compression
    • Minify CSS, HTML & JavaScript
    • Reduce unnecessary redirects

    3. Optimise your site’s mobile version

    Although the time people spend online on their mobiles and tablets has increased significantly over the years, most sites are not optimised for all the different devices (screens and operating systems ). To optimise the mobile version of your site, you must take into consideration site design, structure and load speed to make sure you are offering the best experience to your site’s mobile visitors.

    When you are deciding on your website’s design, think Mobile First. Websites using responsive design perform well both on mobile and desktop devices so you don’t have to re- design a different version for mobile webisite. Responsively designed websites serve the same content to mobile and desktop users. A fluid grid and a flexible design is used so that the size of the screen adapts automatically.

    When it comes to mobile optimisation, you should consider the list below:

    DO’s

    • Consider the checkout process on mobile
    • Resource optimisation; images, icons, etc.
    • Keep calls to action front and center
    • Make site search visible
    • Keep menus short and sweet. Make it easy for users to navigate back to the Home page.

    DON’Ts

    • Don’t use Flash
    • Don’t block CSS, JavaScript, or images
    • Re-consider the use of pop-ups

    You can test your website using Google’s Mobile-Friendly Tool

    4. Create Content Consistently

    SEO and content marketing go hand in hand. To catch the eye of potential customers, take their journey from brand to sales and boost engagement, create SEO-friendly content consistently.

    You can follow these recommendations:

    • Write long-form blog posts – think 2,000 words or more.
    • Explore topics that have many different facets and angles.
    • Write ultimate guides.
    • Go further than surface-level research. Instead of a cursory Google search, try Google Scholar, JSTOR, or industry publications to find new data and studies

    Here are a few tools that can help you generate content topic ideas:

    Moreover, once you have your new content you can use CoSchedule. This tool is very useful, as it will help you organise, plan and schedule your newly created content to be published.

    5. Optimise site content for Google’s Featured Snippets

    Recently featured snippets have been getting very popular in the Search Engine Result Pages (SERPSs).

    According to Google, featured snippets are small blocks of information that show up on the result page when a user asks a question. There are different kinds:

    • Paragraph (an answer is given in text). It can be a box with text inside or a box with both text and an image inside.
    • List (an answer is given in a form of a list)
    • Table (an answer is given in a table)

    There are some strategies that you can use to get your site’s content featured in the featured snippets section of the SERP:

    • Answer questions definitively in your content.
    • Make your content the highest quality possible.
    • Use numbered and bulleted lists.
    • Include stats and data.
    • Structure your content logically.

    It is estimated that 50% of searches will be conducted using voice-controlled personal assistants (such as Siri, Cortana, and Google Assistant) next year. That is why it is crucial to optimise your business website’s content for Google’s Featured Snippets because people usually asks questions when using this voice search on their mobiles.

    Case Study – Vitality Martial Arts , South Yarra

    Our client Vitality Martial Arts implemented SEO changes on their website which resulted in an uplift of organic traffic sessions by over 258% since 2018.

    Focus Keywords

    Our client’s focus in the last year shifted to being found for local searches and hence our SEO advice changed to accommodate for this shift in the focus key phrases.

    Organic Traffic

    Since the beginning of implementing our SEO strategies (in April 2018), that include the above mentioned SEO tips, Vitality Matrial Arts’ organic traffic sessions went up by 2,147.2%. This increase has made a noteworthy difference in their conversions.

    The above Google Analytics traffic trend shows a steady increase in organic traffic with a significant increase since June 2019. When comparing traffic from September 2019 to September 2018, we see a 257.8% increase in organic website visitors. This is a notable increase that reinforces the success of the SEO strategies that have been implemented

    We are excited to continue our valued relationship with Vitality Martial Arts and contribute towards their business growth. Contact us if you would like to know more about how we can help tailor an SEO strategy for your fitness business.

    Conclusion

    Taking into consideration all the above mentioned recommendations will help improve your website’s organic traffic and leads and therefore grow your fitness business.

    Here’s a recap:

    1. Research and find keywords to target
    2. Make your web pages load faster
    3. Optimise the mobile version of your site
    4. Create Content Consistently
    5. Optimise site content for Google’s Featured Snippets

    At Clubworx we are all about helping you grow your fitness business. If you need help with implementing any of the above mentioned SEO recommendations feel free to reach out to us.

  2. Zen Planner vs Mindbody Fitness Club Software – and how they stack up against Clubworx

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    Mindbody & Zen Planner are quite popular amongst fitness club software platforms and if you’re looking to use a fitness club software for your business then chances are you would have come across these brands during your search.

    Here we’ve put together some of the most important features and integrations that are used by most fitness club owners and compared Zen Planner vs Mindbody to help you understand which platform gives you the most value for your money; as well as show you how they stack up against the Clubworx fitness club software.

     

    Fitness Club Software Features

    Mindbody

    Zen Planner

    Clubworx

    API Yes No Yes
    Activity Tracking No Yes Yes
    Appointment Management Yes Yes Yes
    Assessment Management (Member Grades) Yes No Yes
    Attendance Management Yes Yes Yes
    Email Integration Yes Yes Yes
    SMS Integration Yes No Yes
    Automated Billing No Yes Yes
    Electronic Payments No Yes Yes
    Credit Card Integration Yes No Yes
    Recurring Billing No Yes Yes
    Member Registration Management No Yes Yes
    Member Portal Management No Yes Yes
    Lead Capture Yes No Yes
    Multi-Location (Multi-Club) Management Yes No Yes

    Software Integrations

    Facebook Yes Yes Yes
    Google Analytics Yes Yes Yes
    Mailchimp Yes Yes Yes
    Stripe No No Yes
    WordPress No Yes Yes
    Zapier No No Yes
    Constant Contact Yes No Yes
    Aweber No No Yes
    GoCardless No No Yes
    Infusionsoft No Yes Yes
    Squarespace No No Yes

    Pricing

    Starting from $129 / month $99 / month $59 / month
    Free Trial Not available 15 day free trial 15 day free trial
    Credit Card Required for Sign Up Yes No No

    Software Scalability

    Small Business Yes Yes Yes
    Mid-size Business Yes Yes Yes
    Enterprise Yes No Yes

    *Note: Platform features, integrations and pricing as of November 2019

     

    The Clubworx Suite does more than just help manage your fitness business, it takes it to new levels with industry leading software, a beautiful website, digital marketing and stellar customer service. Clubworx offers support to actually get your business leading at a much lower cost when compared to Zen Planner & MindBody.

    The all-in-one fitness business software includes easy-to-use tools for membership management, scheduling and integrated payment processing, as well as automated email and Integrated Websites that help you keep in touch with members. Clubworx have a global family of clients connecting the world to wellness and offer software that grows businesses and also supports you to exceed your goals. Clubworx emerged from the simple idea that fitness club owners deserve the time to focus on what matters most and our software has linked hundreds of passionate health, wellness, and beauty professionals to the millions of clients they serve.

    Most important features health club owners look for in fitness club management software

    Customer support is quite literally the backbone of any fitness business which is why choosing the right fitness software provider that offers terrific customer support is essential to any successful fitness business owner.

    A unique custom branded member portal integrated fully with your gym management software is the perfect opportunity to stay connected with your members, only if it includes the following:

    The dashboard is your one-stop shop for everything you need. It’s the first place you will go to when using a fitness club management solution. A dashboard should be user-friendly, streamlined and facilitate a fast-learning curve for employees, so ensure the fitness software you choose is the one you want at the center of operations and management. Membership management is a crucial feature of any gym management software when bringing in new members and retaining existing ones; it is the bread and butter of a fitness club software system. One of the main reasons to use a management platform is to serve your members better and ensure they keep coming back to the fitness club and renew their membership when the time comes. Members should be able to access their membership history, book training sessions, and classes, and pay for bookings all through the fitness software system.

    Member check-ins which are normally done at the front desk by staff can now be done through the system, making much more efficient use of employee’s time so ensure that the software has this to offer too.

    As well as provide members with an easy-to-use system to make their life easier, membership management means you can access several features all from your dashboard. Losing paperwork will no longer be an issue as files and contracts can be stored electronically on the system. Being able to access this information from wherever you are is vital. In today’s world, fitness management software should be accessible from your mobile device or tablet while you’re on the go. Instead of taking bookings on the phone or replying to simple queries over email, members can find what they need through the software platform without making a call. Employees should be able to view and update member information easily.

    Processing payments is crucial in any business; it’s how you get paid and how the company stays in operation so, having a payments option is an essential feature when choosing the best fitness management software. You should look for a system that can handle global payments with ease using different payment options such as direct debits, debit cards or credit cards by creating payments options, you provide members with more flexibility, improving their overall experience. So, ensure you can allow members to book, pay for, and keep track of classes and membership plans on their mobile device. Your fitness management software needs to be integrated with your social media and your website to allow users to pay and book in fitness classes and keep track of their membership. Whether your member is on their phone or a computer, it should be effortless for the user across all channels.

    Optimal functionality and usability in fitness management software is definitely essential to the running of the business and the platform should provide a comprehensive solution for fitness club owners, employees, and members.

    Fitness Club Software Feature Definitions

    API

    An API (Application Program Interface) allows your system to access the data stored inside the software platform and provides mechanisms to manage your portal as well as ways to get course and student data.

    Activity Tracking

    Activity Tracking feature allows clients to personally enter and compare results for their workouts while providing members the capability to enter and view their performance on their mobile devices.

    Appointment Management

    You can set up and save the default price, duration and list staff availability settings for your most popular services. You can also choose to publish your appointment types on your member website and allow members to book appointments for those services online.

    Attendance Management

    Attendance tracking is used to display the client’s visits and what pricing option the clients used to pay for their visit. It will also show what has been earned when a client has attended a class or appointment.

    Email Integration

    Email integration allows – Tracking email opens – Get internal notes with information on when the email was opened – Automatically update the internal custom field when the client opens the email – Add ‘unseen’ and ‘seen’ tags to tickets to let you create views to identify problem tickets.

    SMS Integration

    SMS integration allows you to receive enquiries and respond to support tickets via SMS which means you can contact customers on the go from anywhere.

    Automated Billing

    Ability to accept payments using credit cards, debit cards, and electronic funds transfer (EFT/ACH). You can also record that a payment was made using cash, check, or any other payment method you wish – all within the software.

    Member Registration Management

    Member registration management includes priority booking access and purchase discounts. Once you’ve set up memberships, the second step is to attach these memberships to pricing options.

    Member Portal Management

    Member portal allows your members to reserve classes, log workouts, update payment information and pay bills, interact with other members and much more all in one spot.

    Multi-Location (Multi-Club) Management

    Multi-club owners can run real time consolidated and comparative reporting and track member attendance at various locations. It is designed for fitness club owners that have multiple locations and want to be able to manage staff per location.

    Popular Fitness Club Software Integrations

    Facebook

    Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales.

    Google Analytics

    Google Analytics is one of the most popular digital analytics software which most fitness software platforms have integrated into their systems.

    Mailchimp

    Mailchimp has email marketing, ads, landing pages, and CRM tools to grow your business on your terms.

    Stripe

    Stripe is a web application that allows merchants to accept credit card payments through their websites. Stripe is similar to Braintree Payment Solutions in that it does not charge any setup fees, monthly fees or monthly minimum fees.

    WordPress

    WordPress is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.

    Zapier

    Zapier is the glue that connects more than 1,000 web apps the Zaps are Workflows that connect your apps, so they can work together. Zaps Start with a Trigger—an event in one of your apps that kicks off your workflow.

    Constant Contact

    Constant Contact, Inc. is an online marketing company offering email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools, primarily to small businesses, nonprofit organizations, and membership associations.

    AWeber

    AWeber develops and runs an opt-in email marketing service used by over 120,000 small businesses, bloggers, and entrepreneurs around the globe.

    Go Cardless

    GoCardless is an online tool which makes it easy for your regular customers to pay you by Direct Debit. Direct Debit is a well-known and trusted payment method globally.

    Infusionsoft

    Infusionsoft by Keap is a powerful CRM & Marketing Automation platform that helps you scale your business efficiently so you can grow. Importing contacts in infusion soft is easy.

    Square Space

    Squarespace is ideal for creating professional websites. It has the best quality designs and features on the market, and while it can take a little getting used to, the final results are worth your patience.

    What type of businesses would fitness club software suit?

    It would be beneficial for larger fitness businesses for example multi-location fitness clubs and franchises to use any of the fitness software platforms listed here, as they can keep track of staff or even inventory in the different locations.

    Which fitness club software is the best?

    Two of the most popular choices out there for fitness businesses are Zen Planner and MindBody, with both offering amazing features and high-grade technology. Pricing can be a make-or-break issue, your time is valuable, and these services still cost a fraction of what you’d pay an assistant to do the work for you.

    Zen Planner is pretty straightforward. It’s based on the number of active members your fitness business currently has, and it includes the cost of payment processing (which saves you $$$ in fees).

    Mindbody – rather than a members-based fee structure, your monthly subscription is based on which features you choose.

    Clubworx fitness club software takes the cake! It is packed with useful features and costs much lesser than most other fitness software platforms. Talk to a Clubworx representative to see how we can offer a fitness software solution to suit your business’ needs.

    Sign up for a free trial and put the Clubworx fitness software to test!

  3. How to Harness the Power of Social Media Influencers to Promote Your Fitness Business

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    Social media has forever changed the fitness industry – that’s no exaggeration.

    Whether it’s motivating millions of people to start exercising every day or creating communities for like-minded athletes and fitness enthusiasts, social media has set the fitness world on fire and made it more accessible than ever.

    It’s no wonder then that social media influencers are hot tickets in the fitness world. With their massive audiences and ability to sway people’s opinions (and dollars), social media influencers can be incredibly powerful allies for business marketing and advertising.

    But how do you attract these influencers to promote your business? And how do you leverage their influence to your advantage?

    It All Starts with Your Brand

    The first step to harnessing the power of social media influencers doesn’t start with them – it starts with you.

    To find the right social media influencer for your fitness business, you first need to take a good look at your brand and, most importantly, your audience. Remember: it’s not just about reaching as many people as possible; it’s about reaching as many right people as possible for your business.

    Who are your key demographics? What kind of image does your fitness business portray? What kind of message do you want to promote to your target audience?

    Once you know your brand and target market exactly, you’ll get a better idea of what kind of social media influencers would work best with your business and whom to approach.

    Finding Social Media Influencers

    Now that you know your brand image and target market, it’s time to find social media influencers who can help you reach that audience while staying on-brand.

    Finding the right influencer may take some work, but your efforts will be worth it if you find collaborators who can provide the value you’re looking for. There are several ways to do this:

    • Check your social media. You may already have fans and loyal customers who have massive followers of their own. If you do, use this to your advantage and work with them. You also check the social media channels of your competitors to see if they have any followers or new sources whom you can contact.
    • Use hashtags to search. Hashtags are powerful tools for searching targeted content, audiences, and influencers. You can also narrow your search by using hashtags specific to your local area.
    • Use keyword research. Understand the words that your target market loves to use and how they search for products or services in your line of business. Use these keywords for searching in various social media channels and search engines.
    • Research bloggers. Many successful social media influencers produce blogs and online content that can provide more information about products and services (ex. reviews, testimonials).
    • Check industry events. Industry events will almost always have social media influencers around since these occasions allow them to expand their network and meet new people. Take advantage of this to meet influencers in your field.
    • Ask around. A good, old-fashioned search within your network of suppliers can help you find the right influencer. Credible influencers will have made a name for themselves already and may already be connected to someone you know.

    Choosing the Right Social Media Influencers

    At this point, it’s important to know that not every social media influencer is the same. Just because someone has thousands of followers doesn’t mean they’re right for your business.

    The key to finding the right social media influencer for your business is evaluating how they match your needs and campaign. You can do this by analysing how your prospect influencers match up to the following factors:

    • Audience – Are their followers the key demographic that you want to target?
    • Channel – Are they posting content on the channels that your target audience use?
    • Voice – Is their style and tone of voice consistent with your branding and business image?
    • Content – Do they regularly provide the type of content that will work best for your business or campaign?
    • Engagement – Do they have the level of engagement you’re looking for? (Don’t be blinded by the number of followers or likes – these numbers don’t always reflect their level of engagement.)

    Don’t settle on one social media influencer while doing your search. You should also aim to have a short list of at least 3 or 4 influencers you can reach out to.

    Paid vs Free Influencers

    Before contacting your prospect influencers, it’s important to know what level of compensation you want for your campaign.

    There are essentially two types of influencers for promoting businesses: paid influencers and free influencers.

    Paid influencers are compensated with money or your product or service in exchange for exposure on their social media channels. This is usually the case for influencers who are more established and those who attract more followers and engagement.

    Free influencers, on the other hand, are those whom you provide your product or service for free but with no obligation to promote your business. The hope with these influencers is that they’ll like your product or service enough to promote it organically and naturally on their social media channels.

    Approaching Influencers and Proposing Partnerships

    Once you’ve narrowed down your list of social media influencers, it’s time to reach out to them and propose a partnership.

    Like any other business proposal, the key to successfully reaching out to your prospect influencer is doing your research and providing a compelling case for doing business with you.

    Propose to provide your product or service in exchange for exposure on their social media channels. Make sure to also provide details of your business and what you offer them and their followers. If you’re willing to pay for exposure, then make sure you also include your budget in your proposal.

    Remember that you’ll often have to negotiate with your prospects to land a deal that makes sense for both sides. Once you’ve agreed on a deal, set your terms on a contract to finalise the details of your campaign.

    Influencer Marketing: A Powerful Tool or Trendy Trap?

    There’s no question that influencer marketing is a powerful and potentially game-changing tool in today’s social media-driven world. With that said, if you don’t use it correctly, then you could end up with wasted resources and missed opportunities.

    With the Australian fitness industry continuing to grow (with no signs of slowing down) and social media already a part of our everyday lives, there’s no doubt that finding the right social media influencers can do wonders for your business.

    If you work with the right influencers and provide the content your audience wants, then you could boost your business to new heights with influencer marketing – just make sure you do it right!

    Need more help taking your fitness business to the next level? Contact us to find out more about using the right technologies to simplify and grow your business.

  4. Software Can’t Fix Your Business

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    …but implementing processes can.

    It’s not just a catchy headline, it’s true. If your business is broken, software alone will not fix it. Software only works when it’s supporting great business processes.

    The common misconception is that there is a software out there that will solve all of your business’ problems. This is wrong. Software can help improve inefficiencies in a healthy business and allow it to scale but you have to set the foundation. Processes are a good place to start.

    What is a Process?

    A key element in all successful businesses is the presence of standardized processes. To put this simply, a set of repeatable steps that get your business from A-B. From lead to paid member, from invoice to payment…you get the idea! This allows the business owner to make observations of the process, find inefficiencies, and fix problems. If the process is done differently every time there is no way to measure it or fix it.

    Example Scenario: New Member Sign up

    This is not a process: 

    “New members sign a waiver and pay. We send them an email for their member portal login link so they can manage their account. We check in with them periodically to make sure they are enjoying everything.”

    This is not a process because these are vague statements. They leave room for confusion and deviation from the intended plan. They leave questions unanswered like “How does the member pay?”, “When do we send the email with their link?”, “How often do we check in with them, and how?”. You can imagine the confusion this would cause an employee.

    Now let’s look at a good process:

    Good Process:

    1. New member submits an electronic waiver from the website or in person, chooses membership plan, and provides payment details
    2. Member immediately receives a “Welcome” email containing their member portal link
    3. 1 day later: Gym staff calls new member to check in and answer any questions
    4. 3 days after sign up: Member receives a text message reminding them they get a 10% discount for their first month at our smoothie bar

    [Normally a process like this would have more than four steps. This is just an example]

    The reason this is a good process is because each step is laid out explicitly to limit confusion. Time frames are set, method of communication is set, and the message subject is set. When an employee completes these tasks, they will do it consistently every time. Adding things like email and text message templates will further increase consistency.

    Benefits of Standardized Processes

    1. Provide consistency (for the customers and employees)
      1. Brand consistency – every interaction a customer has with your business gives them an impression about your brand
      2. Consistency in service – The customer experiences a high level of service every time, regardless which staff member they interact with.
    2. Allow you to measure and adjust to maximize efficiency
      1. When each step is laid out like that you can test things to find the sweet spots.
      2. For example: Maybe 60 days is too long to ask for a review, or maybe 60 days is too soon.
      3. The only way you will find out is if you do it the same every time, gather data, and make minor adjustments.
    3. Reduce training time
      1. Having processes in place dramatically reduces training time.
      2. A new hire will be able to understand the process much quicker if it the same every time
    4. Allow you to automate
      1. Since the steps are repetitive, they can be automated to save time.
      2. Once the processes have been established, you can automate them using a tool like Clubworx Sequences.
      3. Automating these processes guarantees consistency, saves time, and allows your staff to focus on other important duties.

    How to Implement Processes in Your Business

    The easiest way to start implementing processes is to choose an event like a new member signing up. Start listing the things you want to happen when a new member signs up, what do you want the member’s experience to be as they start their customer journey with you? Mentally go through this process and write down each step along with other details like time frame, subject, and method of communication.

    While creating this process, it is important to get feedback from members. Was it easy for them? Did they get confused or lost at any point? How could the experience have been better for them?

    Is also important to communicate with your staff. How is the process for them? Is it time consuming? Is it easy to understand?

    Consider all of these questions when creating each process.

    Here is a sample of what a new member process might look like:

    1. New member signs a waiver, chooses membership plan, provides payment details
    2. Member immediately receives a “Welcome” email containing their member portal link
    3. 1 day later: Gym staff calls new member to check in and answer any questions
    4. 3 days after sign up: Member receives a text message reminding them they get a 10% discount for their first month at our smoothie bar
    5. 7 days after sign up: Member receives an email asking them how their first week has been and if there is anything we can do for them
    6. 30 days after sign up: (if member has not cancelled) Member receives an email checking in and asking them for feedback on their experience so far.
    7. 60 days after sign up: (If member has not cancelled) Member receives an email thanking them for being a member and invites them to leave a review on Google (include link for them)

    Observe, Measure, and Make Adjustments

    No matter how well you know your customers and your business, you can always improve the processes. Once you have implemented processes into your business, observe them, measure how they are performing, and make minor adjustments to improve efficiency. Is your sales process converting enough members? If not, can you pinpoint the part of the process that is breaking down? Is it a lead generation problem? Maybe it’s a problem where prospects aren’t being followed up with after they take a free trial. The point is, these processes allow you to identify problems and fix them instead of continuously putting a bandage on them.

    NOTES AND BRAINSTORMING CONTENT

    Employee Policies and Standards

    Maybe you have all of your processes dialed in and they are working well, but for some reason members are still cancelling and growth has slowed. The conduct of your employees will directly affect your members in a positive way or in a negative way. Employees who conduct themselves in a less than professional manner will most certainly negatively affect your members.

    Stop Playing Whack-a-Mole

    If you’re not familiar with “Whack-a-Mole”, its an arcade game in which players use a mallet to hit toy moles, which appear at random, back into their holes.

    Dealing with problems by putting bandages on them when they pop up is not a sustainable approach. Constantly dealing with the same problems over and over is exhausting. No matter how much you love your business, this will make you hate it.

    Points to make:

    1. Use planned processes to gain insight into where the problems might be
      1. New customer onboarding and follow up process
    2. Have policies and standards your employees must abide by
      1. Employee handbook
      2. Covers conduct toward members and towards coworkers
    3. The Whack-a-Mole approach is not sustainable
      1. Only addressing problems when they surface instead of solving the root of the problem to prevent the problem from occurring again
    1. Identify the problems
      1. Is it a marketing/sales problem?
        1. Trouble attracting new prospects?
        2. Trouble converting prospects into customers?
      2. Is it an operations problem?
        1. Negative team members
        2. No policies/standards
        3. Poor customer experience
      3. Is it a financial problem
        1. Spending too much to acquire new customers
    2. Prioritize
      1. Which problem is the most painful (in time or cash)
      2. Which problem is affecting your customers
    3. Fix the problems
      1. Time invested now = exponential time saved in the future
  5. How to Make the Most of Your Gym Business Analytics

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    If you’re running your gym without accessing and utilising analytics, you’re running your business blind.

    Although all that ‘data stuff’ may seem overwhelming at first, there’s no denying that analytics is simply great at answering key business questions, and without it, you’ll get left behind. So many opportunities open up to you once you know how to get and then analyse the business data that really matters. And we’re not just saying that. Some of the biggest players in the fitness industry (including The Gym Group in the UK and Goodlife in Australia) openly admit that they depend on their analytics for their continual growth and success.

    Unfortunately, many gyms aren’t utilising analytics to the best of their ability. That’s why we’re here to share some advice and tips with you on how to get more out of your gym analytics.

    The Type of Business Intelligence Data You Need and What to Do With It

    Conversions

    Do you know how your members found you and the way in which they signed-up? Did they click on a social media ad, find you on Google, pick up a flier and make a call or did they just walk into your gym off the street? You need to be aware of this, so you know what promotional and marketing efforts are paying off for you. Simply include a ‘how did you find us’ section in your physical or online sign-up form so new members can tell you exactly how they found you.

    Membership Sign Ups

    Every member fills in a sign-up form to join your gym. Use that information to your advantage and work out if any significant trends are present that could help you define your target audience. Are you noticing a particular age range, locality, gender or fitness goals/lifestyle factors that are particularly common amongst your members? If you have a better understanding of the type of members you have, you will be in the best possible position to attract others like them to the gym.

    You can also track and calculate sign-ups to track how many membership sign-ups you get over a period of time. When pairing this data with membership drop-offs, you get a good visualisation of your retention rate too.

    Attendance Tracking

    You can access a number of different tools to help you track attendance and visualise data showing how often members are using your gym, at what days and times and the duration of time they spend in your gym. By doing this, you can clearly see if attendance at your gym is growing, declining or flat lining at a glance. When you have attendance tracking in place, if attendance is falling for any members, you can jump on the problem quickly and proactively act on making their experience in your gym better.

    Google Analytics

    Any business with a website needs to be utilising google analytics. Through Google Analytics you can discover how many people are finding your website organically or through other sources, how long people are staying on your page, the amount of conversions you are getting through your site and more. You can then use this data to optimise your website better and determine what your digital spend needs to go towards to attract more prospects.

    Track Fitness Data

    Analytics doesn’t just need to benefit you and the business. It can add value to your member’s experience in your gym too. Being able to track your members’ key fitness metrics is a huge advantage and one that will likely make your gym more appealing. Not only can members track their own progress, but your staff can too, allowing PT’s to offer better and more targeted advice and assistance to members.

    Earnings Projections

    You have to keep across your earnings and spending when in business. Poor financial management and cash flow is a big reason why many gyms fail. Being able to see your incomings and outgoings can tell you how successful your business is. By keeping a steady record of your earnings over time, you should be able to make earning projections for the future too, allowing you to more accurately plan for the future.

    How to Use and Visualise This Data

    While having pages and pages of raw data is great, it needs to be analysed and presented in a palatable way that’s easy to read and understand, such as a tables or graphs. For example, bar graphs are great for showing the age and gender of your members, while line graphs offer an ideal visualisation of your membership sign-ups over a period of time.

    Excel has these capabilities, but any good data or reporting program built into your gym management software should be able to do this too. It also helps if you have gym management software in place that can pull data in from multiple sources, allowing you to see all of it in one place.

    Gym Analytics and Reporting from Clubworx

    When you have access to gym analytics and in-depth custom reporting, you can analyse and understand your business better. You’re able to make future projections about earnings, convert more leads to members, retain members longer and grow faster.

    Excel has these capabilities, but any good data or reporting program built into your gym management software should be able to do this too. It also helps if you have gym management software in place that can pull data in from multiple sources, allowing you to see all of it in one place.

    Want to learn about the gym business analytics and custom reporting included with Clubworx? Start your free trial today and discover the control and insight that our analytics can give you.

  6. 3 Ways to Easily Track Attendance with Clubworx

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    Tracking attendance with Clubworx has never been easier. Clubworx has three great tools to automate your self check-in and attendance tracking. We have these options so you can choose the best tool to suit your business needs.

    (Note: To access these features in your Clubworx account, click the “Calendar” tab to reveal a drop down containing the kiosk modes. Available on all plans.)

    If you have ever manually tracked your members’ attendance you know this can be horribly tedious and leaves you focusing on the process rather than your members. You want to spend your time before class welcoming your members and building rapport. Are you using paper and pen to track attendance of your members? The last thing you want to do at the end of a busy day is go back through your attendance sheet to manually input it into the computer. This is how things fall through the cracks and you end up losing precious revenue. Basically, its not efficient, it’s no fun and (thankfully) it’s not necessary!

    So what are your options?

    Breathe a sigh of relief because Clubworx fitness management software offers three ways your members can check in using their member portal and automatically have their attendances tracked. Let’s take a look at each one and see what they are designed (and not designed) to do so you can choose the best solution for you.

    Class Kiosk Mode (Self Check-In)

    self check-in

    The Class Kiosk is designed to allow your members to check themselves into classes and appointments. They can also drop into their personal training sessions, martial arts or yoga classes from this kiosk. Class Kiosk Mode can be used on a tablet, computer, and even a phone if necessary. When a member walks up to the kiosk and clicks to check in, their attendance is automatically tracked via the check in system and counted towards their membership plan.

    What this feature does:

    • Check ins for classes and appointments
    • Drop ins for classes only
    • Allows members to buy a membership if they have expired (you can turn this on or off)
    • Compatible with barcode scanning to check in
    • Hides member contact details

    What this feature does not do:

    • General check ins not associated with a class

    General Kiosk (Self Check-In)

    general self check-in

    The General Kiosk Mode is designed to allow your members to check themselves into a class or appointment they are booked into. They can also record a general check in that is not associated with a class (think open gym management). Members are not able to drop-in from this kiosk, they must already be booked into a class or appointment. General Kiosk Mode can be used on a tablet, computer, and a phone if necessary.

    When a member checks in using General Kiosk Mode:

    • If they are booked into a class or appointment for that day, they will have the option to check in
    • If they do not have a booking that day, a “general check-in” will be recorded

    What this feature does:

    • Check ins for classes and appointments
    • General check ins
    • Compatible with barcode scanning to check in
    • Hides member contact details

    What this feature does not do:

    • Class drop ins

    Roll Call (Trainer/Staff Check In)

    attendance tracking

    Roll Call allows staff members to check members in, mark them absent, remove them from the class list, and see relevant information like number of attendances, membership, membership expiry, when their next payment is – even if it’s near their birthday! Roll call can also be used to check members in for personal training appointments.

    In Roll Call, members’ names and emails will be shown in full rather than having the option to partially censor or remove certain details.

    What this feature does:

    • Allows trainers/staff to check members into classes and personal training appointments, mark them absent, remove them from the class list, and drop members into classes
    • Provides more member details than the kiosk modes

    What this feature does not do:

    • General check-ins

    Which One is Best?

    It’s really up to you. Think about your day to day operations of your gym, yoga studio or martial arts business to help determine which check in process works best. You may even use a combination of the three options. For example, you may use Class Kiosk Mode for your group fitness classes and allow your members to check themselves in. At the same time, you may use Roll Call for personal training appointments and require the trainer to mark the member’s attendance. The important thing to remember is that the club management system you set up needs to be easy on your members and your customer support team.

    Want some extra help? Book a training session with a Clubworx representative today!

  7. How Much Time Are You Really Wasting? Probably more than you think…

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    Time management is an important skill that any business owner must possess, but unfortunately this skill is often overlooked. Let’s consider the following scenario to better understand the importance of time-management. It’s 9:00 pm, you’re closing up shop and your members are heading home. Not you though, you’re stuck because you have a long to-do list of admin work left. You can either bite the bullet and get it done or leave it for another day and run the risk of things falling through the cracks. Let’s face it, both options are less than ideal. You want these tasks to get done but you don’t want to do them and hiring another employee is too expensive, especially if yours is a small business. You could possibly outsource a task or two, but that again would add to your costs.

    Many small business owners find themselves in this position and don’t realize the real cost of this wasted time. Let’s take a look at some common time-consuming tasks and determine how much time you are actually wasting.

    Common Time Wasting Tasks

    In the fitness industry there are a few common tasks that eat up a lot of time. As you read through the tasks below make a note of how much time you spend on each task per day.

    Attendance tracking/recording

    • Manually taking attendance on paper
    • Adding attendance data into a spreadsheet
    • Tracking members who have used all of their attendances

    Chasing down overdue payments

    • Figuring out which members owe you money
    • Calling members about missed payments

    Following up with members

    • Checking in with members about their experience with your business
    • Asking for reviews
    • Announcing schedule changes

    Data transfer across systems

    (if you are using multiple systems to run your business)

    • One system manages your payments and another manages attendance tracking
    • Class schedule/booking is separate from email system
    • Consulting multiple systems to determine who is an active member

    How Much Time

    Using the times you recorded above, let’s take a look at how much time is actually being wasted. To make it simpler, let us use 1 hour per day, 5 days a week as the baseline for this example. If you were to spend 1 hour per day on any of these time consuming tasks, that equals:

    • 5 hours per week
    • 20 hours per month
    • 240 hours per year (that is ten whole days!)

    What Can You Do With 20 Extra Hours Per Month?

    Think about it, effective time management strategies can potentially earn you 20 extra hours per month (at least). Eliminating those annoying, repetitive tasks you hate is a bonus in itself. Any amount of time spent not doing these tasks, is time saved. If you devoted those 20 hours per month on things that generate more revenue, what do you think the outcome would be?

    Maybe only spend 10 hours per month and spend the rest with your family or doing things you enjoy outside of your business. What kind of effect would that have on your life? Our guess is that it would be positive.

    What if we said that the solution to all this was as simple as one software that could handle all these time consuming daily tasks for you and more. Leaving you with more time to focus on other more important tasks and work towards your business goals or even just spend time on yourself. Clubworx is a fitness management software that will act as your personal assistant and provide you with the opportunity for better time management without having to worry about the back-end admin stuff that small business owners usually waste so much time on. Sure, installing a new software comes with some cost, but think of this as an investment for your business and you will see returns not only in cash, but also in time! You can then wake up every morning during your work week knowing you’ll be spending more time at home than usual and actually focus on your family without the stress of work at the back of your mind every night.

  8. Martial Arts Playbook (ebook edition 2)

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    Chapter 1: The Marketing Considerations

    Introducing Your Business to the World

    Getting new students to your dojo is not an easy job, but an essential one – especially if you want to grow your martial arts school and build a profitable business.  The first step in getting new students is building awareness about your school.  Whether you are a new dojo or an established business looking to take your school to the next level of growth, developing and executing a martial arts marketing plan is essential.  We recommend taking a multi-channel approach using social media, organic search, word of mouth, your website, blog and localized online search (both paid and organic).

    The key is tracking what works.  One of the most effective ways to assess your marketing effectiveness is by tracking the cost of each marketing channel by lead.  This is really easy to calculate and track.  Let’s look at an example below.  

    ABC Martial Arts spends $1,000 per month on marketing.  This spend is divided into the activities below.

     

    Marketing Activity Total Cost for Jan No. of Lead for Jan Cost Per Lead
    Flyers $350.00 10 $35.00
    SEO $400.00 2 $200.00
    Referral $0.00 1 $0.00
    Google Adwords $100.00 3 $33.33
    Blog $0.00 0
    School Presentation $150.00 5 $30.00
    Total $1000.00 21 $47.62

     

    From this type of analysis, you can find what your most effective marketing channels are for generating an inquiry.  As you can see, while some channels create a “free” lead, you need multiple channels to generate enough leads to grow your martial arts business.  By breaking these activities down, you might target high cost per lead activities and investigate what you might do to reduce that number (either by reducing the spend or increasing the effectiveness to generate more leads from those activities).

    Below is are a series of marketing checklists to audit your current approach (if you are an established Martial Arts school) or to get you started (if you are about to open your doors).

    What system should I use to build my website?

    We analysed over 1800 Martial Arts school Websites from around the world.  Here’s what we found:

    1. The single largest content management system (CMS) used by martial arts schools is WordPress with a huge 30% of the market.  So nearly 1 in 3 Martial Arts websites are build using WordPress.
    2. 46% of sites are custom built. A lot of these sites are built using PHP or some other programming language.
    3. 10% of the sites were build using Wix, Weebly or Google sites.
    4. More than 50% (approximately 54%) of Martial Arts websites we reviewed are NOT mobile responsive.  If you view your website on your smartphone and it takes a long time to load and looks like your desktop site – your website is NOT responsive.  Google has been clear that your search rankings could possibly be affected if your site is not mobile responsive.  As well as being penalised by Google, you are not providing a great experience for your potential customers and current students.

    Credit to - http://www.3chillies.co.uk/blog/2015/06/unresponsive-websites-are-doomed

    From our own experience, WordPress is the most flexible and scalable solutions for building your website for these reasons:

    • Once you have a design you are happy with, you can build out your own site without relying on external third parties to do your development,
    • If you do need a WordPress expert, there are literally thousands of contractors or freelancers you can use from around the world to help you (after all, WordPress powers about 25% of the world’s websites),
    • Plugins offer endless integration options. Your website is a gateway for your martial arts business.  Chances are you are going to need to transfer some information captured through your website to other systems. Clubworx for example, let’s you post your calendar and contact form on a WordPress site with great ease.  All of that information seamlessly transfers into your Clubworx Martial Arts Management Software.
    • It is easy to build a mobile responsive site using the plugins within WordPress.

    Here are some great tools to help you get started with your new website!

    Test if your site is mobile friendly – https://www.google.com.au/webmasters/tools/mobile-friendly/

    Test that your website loads quickly – https://developers.google.com/speed/pagespeed/insights/

    Improve your overall website experience by improving your Hubspot score – https://website.grader.com

    Beginners guide to WordPress – http://www.wpbeginner.com/guides/

    Sharing what you do has never been easier!

    Your martial arts business is a visual / movement based business. It lends itself perfectly to social media and at the very least, you should have a content strategy for one of the major social media channels.  Social media is a great way to motivate and engage with your current students but it is also an opportunity to share your brand.  From a recent Clubworx survey, we found that about 10% of leads for dojos come from a social channel.  That’s not surprising when you consider:

    • Facebook has 1.65 billion monthly users,
    • Instagram has 500 million monthly users, and
    • YouTube has more than a billion users.

    When you think about it, 20 or even 10 years ago, people would have to physically visit your dojo to understand what you did and what kind of people trained at your martial arts school. Imagine parents looking for a dojo for their children to start their martial arts journey, where does their research start?  It starts online. Now, if I am a parent and I go to your website and click on one of your social media icons and see kids training, I’m more likely to give you a call and inquire further than if I didn’t get the sense that you trained children.

    These days, everyone has a phone with a camera. And on most smartphones, you can edit your videos quickly to post online. The key is to be consistent.  The checklist below has some great social media marketing ideas to help you take your martial arts school up a notch.

     

     

    Here are some great tools for jazzing up the social media profiles of your martial arts school!

    Photo Editing from a smartphone – Snapseed (available from the App Store or Google Play)

    Canva for creating beautiful, branded images – www.canva.com

    Upwork to use freelancers from around the world for more complicated design work – www.upwork.com

    Fiverr, quick design jobs for $5 – www.fiverr.com

    Chapter 2: Selling What You Know: Show Your Students a Bright Future in Martial Arts

    Moving a prospect or lead to a member is your sales function.  There are a number of myths about sales, but just like your own progression as a martial artist, sales and selling is a discipline in itself.  It involves a process of persuasion and while there are a number of techniques and tools, ultimately, you will apply your own style to the process.

    Why should I care about sales

    If you are not committed to developing a robust sales process that evolves as you learn about what converts a prospect to a new student, your business will never really evolve beyond being a hobby.  You are also wasting your marketing dollars in generating an inquiry and not putting that information to its best use.  Let’s look at the results of a bad sales process compared to a good sales process, assuming that the marketing spend is the same and has the same effectiveness in generating a lead.

     

    Scenario 1

    (Poor sales process)

    Scenario 2

    (Disciplined sales process)

    Marketing spend for the month

    $1,000

    $1,000

    No. of leads for the month

    20

    20

    Cost per lead

    $50

    $50

    No. of members generated

    2

    5

    Conversion rate

    10%

    25%

    Cost per acquisition

    $500 per member

    $200 per month

    Membership payback (assuming $200 per month student fees)

    2.5

    1

    Revenue difference over 12 months (assuming $200 per month student fees)

    $4,800 net new yearly revenue

    $12,000 net new yearly revenue

     

    A strong sales process has a compounding effect.  Sure, you might think the difference between converting 2 members to 5 members per month is not that great.  Over the course of the year, it is a big deal.  Obviously, your martial arts business will be in a much stronger position if the cost to acquire new students is paid back in their first month of membership (see scenario 2) rather than two and half months (see scenario 1).  

     

    Ok, I understand the maths, but what can I do to improve my lead to conversion rates

    The starting point for improving your sales conversion rates is to define a process you are going to follow to move your prospective clients to paying members. Too many martial arts schools have one conversation with a potential student and leave it at that.  Unfortunately, you are heading for the first scenario we described above… where you are leaving a lot of dollars on the table.  Here is an example of a sales process:

    Example Sales Process for ABC Martial Arts School

    Step # Description Collateral Required Next step
    1 (day 0) Enquiry comes in from website contact form N/A 2
    2 (day 0) Autoresponder from website Email highlighting the benefits of your dojo and a note on what will happen next (e.g. you will call them to book them into a free class) 3
    3(day 1) Phone Call (qualifying) Script or checklist.  Keep it consistent and collect information that will help you convert the member (for example – what are their goals and motivation for contacting you).  Book them into a free class If they were able to be booked got to step 4a if no booking, go to 4b
    4a(day 2-3) Free Class Make sure the trainer knows they will be in the class and partner them up with an existing student. 5
    4b(day 4) Phone Call and email (attempt to book) Script – are you ready yet? And follow-up email with a student profile (someone who has been successful in progressing through your ranks at your school) If able to book go to 4a. If no booking go to 6
    5(+1 day after class) Phone Call, post class assessment Script with checklist, how did they find the class?  Purpose is to sign member. Did they sign? Go to 7.  Didn’t sign? Re-book 4a
    6(day 7) Email with upcoming free class options Include a calendar link to book a free class. If they book to 4a if they don’t book, add them to 8
    7(+1 day after step 5) Sign up Make sure you have your waivers, payment instructions and a guide to the next 30 days for your member.   End Sales Process Start Membership Retention Process
    8 (+30 days after step 6) Lead nurturing (add to monthly mailing list) Send regular newsletters to these prospects until they either unsubscribe or re-engage. End Sales Process Start Lead Nurturing.

    This process can be as long as 20 steps.  One of the constant questions business owners ask when developing their sales process is, what happens to those leads that are neither a sign-up or a hard no.  We suggest adding these leads to a nurturing campaign, where they receive your newsletters or social media updates.

    Sales is not a dirty word – it’s essential for your survival

    Sales is a matter of understanding your prospect’s goals and explaining how your service can help them achieve those goals. It’s not about pushing a service they are not interested in, but it is about tailoring your approach to each individual.  Our research indicates that there is a huge opportunity for dojos to grow by simply learning about sales and making it a priority. Here are some statistics form our Clubworx Dojo Survey that support this:

    • 40% of dojo managers do not follow-up on an inquiry,
    • Of those that do follow-up, 40% of those only follow-up once,
    • 17% (nearly 1 in 5) indicated they are too busy to deal with prospects when they first inquire.

    When you think the average prospect requires at least 5 points of contact before they sign-up for a service, you can see there is a massive opportunity to improve your martial arts school’s growth.

    If you used a piece of software like Clubworx to manage your sales process, you will see a massive return on your investment.  Martial Arts software can help you by taking each and every lead for your business through a structured process of communication until they either sign-up or opt-out of your communications.

    Chapter 3: On-boarding: Wowing & Ensuring the Success of your Members on Sign-up

    When a prospect becomes a member, the next step in your process is on-boarding that member.  On-boarding has several elements:

    1. Back-office; making sure you have your contracts, waivers and payment methods filled in by your new student,
    2. Expectation management;  explaining the road ahead for your new student in terms of their training and signposts for progression (when does grading happen, how to prepare, etc),
    3. General housekeeping; showing your client where to access timetable information, key numbers to call, what to wear, etc, and of course
    4. Commencement of their training.

    While we have dedicated a section of this e-book to retention, this is really the start of the process.  The likelihood of retaining your clients increases significantly if you can nail the on-boarding process.  As well as ensuring your paperwork is in order (avoid duplication wherever possible), do something to delight your new student.  Give them a free uniform or shirt.  People love to receive something unexpected.  

    The other vital thing to communicate during the on-boarding process is how your school will help your new member achieve their goals.  You might be interested to know that a number of studies in the USA, Canada, Europe and Australia have found that the greatest percentage of adults drop out of a martial arts school within the first 100 days.  The main reason for this drop out is because the students felt the training did not deliver any real-world self-defense training in the early sessions.  Obviously, foundations are essential in martial arts training, but making the link between stylized progressions and the reality of using a karate chop on an attacker on a Saturday night might need to be made during the orientation phase of the new student’s induction.  Managing and aligning expectations of your new martial arts students are the key roles of your on-boarding process.  

    Chapter 4: Retaining Your Members: The Key to Running a Thriving Martial Arts School

    Your martial arts students or members are the lifeblood of your business. In order for your business to grow, you need to retain the customers you convert.  Sure, some customers will not be a good fit for your dojo and this type of attrition is natural.  However, there will be members who leave your business because of an avoidable reason.  It might be that they did not feel they were progressing, the training seemed pointless or they felt intimidated at training.  

    As we mentioned above, statistics show that the average time for any student to stay in martial arts training is about three months. In short, 12 weeks is all that you have to demonstrate you can help your new student achieve their goals.  Retention starts with your on-boarding process.  Really understanding someone’s motivation can help you reduce your churn rate (churn rate is the % of current students leaving every month).  You can send more tailored messages, engage with new and current students who have had no exposure to martial arts training and intervene where a member is potentially about to leave.  

    Unfortunately, many people do not really understand the impact churn rates have on the long-term financial viability of their business.  Below are two graphs showing a new martial arts school.  We are going to assume they can add 25 new students per month and each member is worth $200 per month. The graphs are illustrative only, obviously there are some seasonal adjustments where churn is greater and member acquisition is smaller but if we look at churn as the only variable, we can see a massive difference in the financial performance of both businesses.  

    The difference between a churn rate of 3% and 6% creates a whopping $1.7 million difference over the course of 5 years.  No matter what your current churn rate, moving a dial one or two percent can have a massive difference on your financial success over the longer term.  

    Business 1 with a 3% churn rate generates $5.4 million over 5 years

    Business 2 with a 6% churn rate generates $3.7 million over 5 years

     

    Some closing thoughts: Growing your Martial Arts Business is the Culmination of dozens of small things

    There is no silver bullet in growing a thriving Martial Arts school.  It is a lot of trial and error each of the major business growth areas we have discussed.  Those areas are (1) Marketing, (2) Sales, (3) On-boarding and (4) Retention.  You need to be constantly measuring and testing what works and what doesn’t.  Underpinning everything though is YOU.  You are the product and delivering a great product is the cornerstone of everything else.  Be sure to invest in yourself and your art.  

  9. 1:1 Onboarding with a Customer Success Specialist

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    Clubworx can have you up and running in under two working days. As a Clubworx customer, you’ll be assigned an onboarding specialist to ensure:

    • Your account is configured correctly for your business; &
    • That you get comprehensive, one on one training so you feel incredibly confident operating the system from day 1!

    Whether you are starting from scratch or migrating from another platform, we have you covered.

    Making the switch from another system can be extremely daunting – we get it! But here’s the good news, we help businesses navigate this process successfully every day. When you choose Clubworx you are selecting a software partner that can get your data migrated:

    • Without any disruption to your business,
    • Fast (in under five working days)
    • At no extra cost.

     

  10. Free Data Migration

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    Whether you are starting from scratch or migrating from another platform, we have you covered.

    Making the switch from another system can be extremely daunting – we get it! But here’s the good news, we help businesses navigate this process successfully every day. When you choose Clubworx you are selecting a software partner that can get your data migrated:

    • Without any disruption to your business,
    • Fast (in under five working days)
    • At no extra cost.

    Contact Clubworx today to discuss your specific requirements for making the switch!