Whether it’s motivating millions of people to start exercising every day or creating communities for like-minded athletes and fitness enthusiasts, social media…
If you’re running your gym without accessing and utilising analytics, you’re running your business blind. Although all that ‘data stuff’ may seem overwhelming at first, there’s no denying that analytics is simply great at answering key business questions, and without it, you’ll get left behind. So many opportunities open up to you once you know…
Whether you’re a brand new business or well established, you should never underestimate the importance of choosing the right club management system for your health club! With so many health club membership management systems out there to choose from, it can be hard for fitness studio / gym owners to know where to start when…
The ultimate goal for any business is to obtain paying clients who will ideally become long-term, high-value members. But getting to this point requires the development of a sales process, and this can be done very easily by building a simple sales funnel for your organisation that should be followed religiously. A sales funnel encompasses…
As a business owner, you are constantly looking for ways to add more value to your memberships and to improve the overall experience for your members while still keeping costs low. You want to be able to offer a competitive price for prospective members, while still providing a premium service that works for your clientele….
If you have started up your own fitness or personal training business, then you will already know that there’s a lot to get your head around: understanding clients, knowing what to provide to them, learning new things, and teaching them forward to your clients.
A recent Harvard Business Review study revealed that about 71% of eligible leads are not followed up by businesses. Also, among the leads that are followed-up, the majority get touched only about 1.3 times on an average. This is a staggering statistic. After all, you’ve spent that entire marketing budget on lead generation, trying to get...
Do you know that the highest rates of member retention are in tennis clubs? Even more specifically, member retention is notably high in tennis clubs that offer a fixed time for practice and allow members to play with the same people every week. It leads us to the first strategy for member retention at your gym:
Lead generation might seem like a huge mountain to climb, especially for those business owners who are less familiar with the wide, ever-changing world of sales and marketing. The basics of generating leads for your gym can be summed up in three steps – (1) creating a great offer, (2) presenting that great offer to…