3 Things You Need to Track for Your Fitness Business to Grow!By clubworx | Aug 17, 2015
Marketing, it is the lifeblood of your fitness business. Generating new leads and converting them to members is one of the most important functions you perform as a business owner. The problems is… not all marketing activities are equal. Some areas you spend money bring in the majority of your enquiries and others do not even result in a phone call.
Imagine if you could weed out those areas where you waste your money and re-invest it into areas where your prospective members are located? The result is: more, better qualified leads and all other things being equal -> more paying customers for your business!
So what marketing metrics should you be tracking to make the most of your marketing dollar?