Author Archives: clubworx

  1. How to Build a Simple Sales Funnel

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    The ultimate goal for any business is to obtain paying clients who will ideally become long-term, high-value members. But getting to this point requires the development of a sales process, and this can be done very easily by building a simple sales funnel for your organisation that should be followed religiously.

    A sales funnel encompasses the customer journey you take website visitors through to try and convert them into a paying customer. A sales funnel can be as simple or complicated as you like, but in our example here, we’ll keep it simple.

    In the health and fitness industry, a well thought out sales funnel should be the lifeblood of your business and the core that all your lead generation activities that leads and new members flow out from. But if you’re a new business owner or unfamiliar with sales processes in general, you probably have no idea where to start. That’s why we’ve developed this simple how-to guide so you can create a basic sales funnel that’s perfect for your business.

    To keep our example sales funnel as simple as possible, we’ve stuck with three simple steps:

    • Opt-In Offer
    • Promotion & Landing Page
    • Nurture Your Leads

    Opt-In Offer

    To start generating traffic to your website and business, there needs to be some type of opt-in offer that acts as a lead magnet to attract interest to your business.

    The most successful sales funnels include multiple offers divided into two key offer types – low-threshold and high-threshold offers. Low-threshold offers involve requesting basic contact information in return for added value. This type of offer requires minimal commitment. A high-threshold offer on the other hand usually involves the person signing up to something. For a high-threshold offer to be effective, the person would need to be interested in what you do already and come on board.

    Consider the type of offer you want to provide. Keep in mind that whatever offer you choose, it must be irresistible – providing such an extraordinary amount of value that your target audience can’t say no.

    Stumped for offer ideas? Here’s a few you could consider:

    Low Threshold Offers involve requesting basic contact information such as email and / or phone number in return for something that provides added value such as:

    • Downloadable fitness or nutrition guide
    • A competition to win a prize
    • Email subscription full of useful health and nutrition information.

    High Threshold Offers usually requires people to sign up or pass on their information to then convert them to sign up. Some ways to do this include:

    • Discounted membership price
    • Free consultation
    • Free or discounted sign up
    • Free trial period
    • Referral offers

     

    Landing Page & Promotion Setup

    Once you’ve decided on one or more offers, each offer should have its own landing page that directs from a social or online ad. The landing page is the first impression web visitors will have of your business and offer, so take your time to get the visuals and message right in order to maximise it’s conversion rate and build trust.

    After people submit their contact information onto the landing page, they should then be taken to a thank you page immediately. On the thank you page you could incentivise them further with links to blogs on your website or include a call to action to get in touch. The thank you page should also tell them what will happen next – whether it be a follow-up phone call, email or clicking on a download button.

    With your landing page and thank you page set up, you need to attract new customers toward that landing page, and this is done by implementing an online ad. When setting up the promotion on social media or AdWords remember to consider the following:

    • Platform – Will you promote on AdWords, social media (Facebook Ads, LinkedIn) or both?
    • Budget – How much are you willing to spend on each promotion?
    • Target Audience – Who is most likely to respond to each promotion?
    • Ad Duration – Is the offer only valid for a limited time?
    • Creative – What type of visual content will you use for the ad?

     

    Nurture Your Leads

    Building a sales funnel is about setting up a natural set of steps to grow your following and gain new clients. Once an opt-in offer is developed, the next focus for your online sales funnel is to nurture your leads and turn them into fully fledged members and even brand ambassadors.

    You will need to nurture your potential customers differently depending on whether they opted in for your low threshold or high threshold offer.

    Nurturing Low Threshold Leads – Once you gather leads from your low threshold offers, you’ll need to take additional steps to nudge them further towards membership.

    Utilise their contact information to send useful and informative emails about your fitness business direct to their inbox. Remarket high-threshold offers to them. Encourage them to follow your business on social media platforms and read your blogs for further brand exposure. Tactics like this can help get these prospects across the line.

    Nurturing High Threshold Leads – If these leads have already signed on to become members, you then need to focus on keeping them on as members long-term or encourage them to increase their spend on your business.

    You can do this via email marketing, i.e. by sending targeted emails to your email list focusing on the benefits of upgraded memberships, setting up a Facebook group to generate valuable community interaction or implementing further value-added benefits within the facility. Simple initiatives like membership events, discounts or other added goodies and bonuses for members can help turn them into brand ambassadors.

    Nurturing is a process that should take place continually. Give your members a reason to stick around and maintain their membership.


    Build the Perfect Sales Funnel for Your Business

    Whether you own a gym, yoga studio, martial arts studio or any other form of fitness centre, a sales funnel like this one is a good place to start and can easily be adapted to suit your type of business.

    A sales funnel can vary in any number of ways and include many more involved steps. But with a simple framework in place to start with, you will easily be able to build a more complex digital marketing strategy onto it further down the track that’s fine-tuned to suit your online business processes and goals.

  2. Top Things to Consider When Choosing the Perfect Venue for Your Yoga Studio

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    Deciding to start your own yoga studio is exciting, and while there are plenty of steps to take before you begin booking out your first class, we’d like to help you out with at least a small part of it – deciding on the perfect venue. And when you’ve done that, we can get your yoga studio software sorted too.

    Venue Type

    Yoga studios have the unique advantage of being suitable for a wide variety of exercise environments. No equipment is needed. A large and empty space is pretty much all that’s required. Here are just a few examples of the venue types you could consider:

    – Existing health clubs & fitness centres
    – Lease or buy a dedicated studio
    – Sub-contract to an existing yoga studio
    – Community Hall
    – Corporate space
    – Warehouse

    Each option comes with its own pros and cons.

    If you don’t have the coin to invest in real estate right now, you can always host yoga classes at your house. For this to work, the yoga studio must have its own dedicated space in the house. It must be kept clean and sanitary and be completely separate from your home and the area you live in. No one wants to walk through your living room and kitchen to get to the yoga studio. A converted garage or basement would suit well.

    Location

    Before deciding on the location for your yoga studio, consider doing a quick search for yoga studios on Google. Pay attention to where yoga studios are currently located. The more yoga studios there are in an area, the more competition you have to deal with. Ideally, you want your yoga studio located in an area that doesn’t have any or few other yoga studios nearby.

    Do keep in mind that the location should be near a residential area and be convenient for people to get to. The more people that live in and around your chosen location, the larger your prospective market will be.

    Venue Features & Amenities

    Cooling – For yoga, getting the temperature right is important to create the best experience for your students. Whether that’s air-conditioning, ceiling fans, insulation or a layout that allows for great airflow, making sure the studio space is as comfortable as possible will depend on your budget.

    Heating – If you are looking to open a hot yoga studio, you’ll want a heater on the premises, or be allowed to get one. If you’re able to set and forget the ideal temperature and know it will remain consistent throughout your practice, that would be ideal.

    Flooring – The type of flooring the venue has is important for a yoga studio. A clean and hard surface that’s easy to clean is ideal. This can include hardwood, vinyl or tiles. Carpeted floor just won’t do.

    Sound System – Having a decent sound system or an accessible place where you can plug in and play your own music will depend on whether you think music distracts from or enhances your practice. If music is an essential part of your yoga teaching experience, this feature is a must.

    Any other amenities like bathrooms or a kitchenette are not essential, but they will be an added bonus if available. While they are not necessary, they sure can be a deciding factor that helps to sell your yoga practice over others.

    Venue Size

    Consider how many people you expect to have in each class and make sure the space has enough room for everyone to do their yoga practice in comfort. Do remember to leave space for your instructing too. There’s nothing worse than trying to cram too many bodies into one room. It feels claustrophobic and yoga moves can be restricted. No one wants a hand or a foot in their face while doing their yoga poses.
    Keep in mind also that if you will have props for people to use in the session, there needs to be space to accommodate.

    Easy Access

    You want to make sure your venue of choice is easily accessible. Here are a few questions to ask yourself here:

    – Is there on-site parking or ample street parking available?
    – Are there public transport options nearby?
    – Is your venue easy to find on Google maps?
    – Is your venue visible and easy to access from the street?

    Out of all 4 of these options, parking is a big one. The amount of parking available can really be a make or break factor between choosing your yoga studio over the competition, so make sure this isn’t overlooked.

    Aesthetics

    How do you want your students to feel when they enter your yoga studio? You probably want them to feel relaxed, welcomed and at ease, and while this can be achieved with ambient elements such as soothing music and essential oils, the surrounds have a lot to do with this too. A space that looks unappealing can leave a bad first impression. Whether it be dark and outdated colours, broken and faulty fixtures or cracks in the walls ceilings and floors, the state of the venue can also result in a poor reflection on you.

    A Complete Yoga Studio Business Solution

    Along with finding a perfect venue, don’t forget to invest in some seriously great management software that you can use to effectively run your business. Here at Clubworx, we’ve created software with yoga studios in mind. Not only is our software easy to use, but it’s also fully customisable and has all the bits and bobs you need to make running a yoga studio a breeze. Interested? Contact us to discuss how our software can give you what you need.

  3. 5 Ways to Add Value For your Gym Members

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    As a business owner, you are constantly looking for ways to add more value to your memberships and to improve the overall experience for your members while still keeping costs low. You want to be able to offer a competitive price for prospective members, while still providing a premium service that works for your clientele.

    Gym Room with Equipment

    One of the first things that prospective members look for when shopping for a gym membership is the price – and this is often because people are inexperienced when choosing a gym membership and don’t know what else to base their decision on.

    But it’s possible to position your gym in such a way that it offers great value to your customers while still competing with other gyms who offer similar services at a potentially lower cost.

    After all – think about a business offering a premium coffee product, versus a coffee from the drive-through window at a fast food restaurant. In both cases you get a coffee but because the premium provider has spent time educating you about the benefits of their service you are happy to pay for their superior product. The same goes for your gym. Of course, you’re going to offer weights, workout equipment and a range of other standard gym features – but it’s the added value that will convert customers into fans and which will ensure you have repeat business.

    Keep reading to find out five ways you can add value for your gym members…

    1.   Understand your gym members and engage with them from day one

    When a new prospect comes to your gym, there’s every chance that they may not fully understand what they want to achieve, how they want to achieve it and what kind of membership would best suit their needs. Sure, they might want to lose weight and ‘tone up’, but when it comes to approaching their gym routine, they’ll likely need some help – especially if they are hesitant about committing to a certain membership. You can add value to their experience from day one by:

    • Performing a fitness assessment with prospective clients and base their membership around this result
    • Offering incentives at each membership level such as a trial with a personal trainer, or some complimentary fitness classes

    In taking these extra steps, prospective clients will see that you are committed to their success which can be a heartening thing. Plus, once you fully understand the desires and plans of prospective members, you will be able to offer appropriate membership levels.

    2.   Create a commitment to a fitness lifestyle

    Once you have prospective members on board, you can begin to work with them to commit them to a particular level or plan that is suited to their goals. Say they want to build muscle; you can schedule regular check-ins with customers using your gym software and offer training add-ons that will help them achieve their goals sooner.

    • Regular check-ins and tests like body fat measurements can help members see the results of their hard work
    • You can schedule, and monitor members using your gym management software and ensure that you are regularly checking in with members

    The added benefit of this is greater revenue for your business, but your member also sees greater value through achieving their goals.

    3.   Ensure you have a designated stretch and cool-down area for your members

    While many users simply want to come to the gym, do their work out, and leave – it’s important to provide a space where members can stretch after their session. A stretch area is a functional space where your members can go pre- and post-session; make sure you have things like foam rollers, exercise balls and yoga mats (all in good condition, of course).

    • Stretching is a vital part of a healthy and positive exercise experience
    • Having a social area where members can stretch and cool down after a gym session is important for some members, so it should be provided to add more value.

    When members feel that their needs are being catered to it leads to a positive experience for them.

    4.   Offer your best possible gym culture

    Some of the best gyms out there have an incredible culture where it’s not just gym equipment and machinery; it’s the culture and atmosphere. Many people who come to gyms come alone but are open to opportunities for making new friends or workout buddies – so consider having parties or meetings which are based on activities or ages!

    • Extra activities for your members will make them feel more committed to the time they spend at the gym

    Culture is a huge part of your gym and should be consistently worked on to ensure that your atmosphere is a fun and engaging one.

    5.   Keep your equipment up to date

    There are few things worse for your members than going to jump on their favourite machine or to use their favourite piece of equipment only to find it broken. It is vital that you as a business owner is on top of maintenance and upkeep – because members will see greater value in equipment consistently functioning and working for them every time.

    • Things break down – it’s just part of life, but make sure that you get them fixed promptly and offer backup or alternative suggestions if the piece of equipment is unique
    • Ensure that anything old or outdated – this includes mats and other non-workout equipment – is in top condition

    When members see a fully-functioning gym and can interact with it at all times they will enjoy greater value.

    We hope you have found this helpful, and remember to always keep working on ways to offer greater value to your members and customers for greater retention and satisfaction.

  4. 7 Essential Resources for Martial Arts Schools

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    7 Essential Resources for Martial Arts Schools

    Martial Art School_1

    Every martial arts school needs a good set of resources to fall back on for help, guidance, advice and to ensure they keep improving and always stay up-to-date with new trends in the industry. This corner of the fitness world has a very specific set of needs and business goals, and the martial arts community is always keen to share knowledge with each other and share in their passion for this sport.

    We know that having the right software is just the first step in making your martial arts school the best it can be. So much more needs to be done to remain competitive and at Clubworx we want your martial arts studio to harness the resources available to them to make this happen. Not sure where to look? We’ve come up with a varied collection of resources for you to utilise:

     

    1.   Martial Arts Media

    Martial arts media is targeted solely at owners and managers of martial arts schools, providing invaluable blogs and podcasts on a wide range of topics such as promoting your martial arts school, attracting new members, developing a business strategy and more. Martial Arts Media also provides a free online workshop full of useful webinars that teach you how to attract, invite and retain members at your martial arts school.

     

    2.    Martial Arts Teachers’ Association

    The Martial Arts Teachers’ Association (MATA) is an international professional association for martial arts school owners and instructors. By joining this association, you gain access to the Professional Martial Arts Instructor Certification Program as well as a tonne of helpful information about teaching martial arts and implementing proven systems for every aspect of your school, improving student retention and much more.

    By gaining certification through MATA, you will learn how to work with children and parents and get the tools you need to rise above the competition in the extremely competitive martial arts sector.

     

    3.    NAPMA

    As one of the industry’s oldest and most established trade association and operational marketing experts for the martial arts industry, NAPMA is a link you will absolutely want on your list. NAPMA aims to help you achieve your martial arts business goals faster, and with thousands of martial arts school operators worldwide relying on NAPMA to help them become a success, you’ll want to be on board.

    To take full advantage of the resources on offer, become a member to receive Mastering the Martial Arts Business Magazine, NAPMA programs for martial arts students as well as inclusion in the NAPMA online martial arts schools directory.

     

    4.    Black Belt Magazine

    Considered to be the World’s Leading martial arts resource, Black Belt Magazine is the go-to place to stay up to date about what’s trending in the industry. This magazine focuses on both traditional and mixed martial arts and is filled with articles from fun and entertaining pop culture topics, and interviews with martial arts icons right through to practical self defense tips, advice and tutorials about training, techniques and more.

     

    5.    Blitz Australasian Martial Arts Magazine

    Blitz is a magazine that specifically targets the Australasian market, but there’s plenty in here you’ll want to check out, no matter where your martial arts school is based.

    The magazine shares insights from the world’s best martial artists, insights into unique styles, general self-defence and training tips and so much more.

    The Facebook page is also worth a look as it shares plenty of interesting and entertaining posts that anyone in the martial arts industry can relate to.

     

    6.    Martial Arts Australia

    The resources on Martial Arts Australia page aren’t just for Australian based schools because no other associations in the world does what they do. Not only does Martial Arts Australia provide useful business resources but they also openly tout the benefits of martial arts training to the public and consult with the government on behalf of the industry.

    A group buying facility is set up here for Australian members who own and run martial arts schools. Members also have access to instructor courses, business mentoring, and above all else the schools who have membership gain extra credibility when issued with an instructor certification from this body.

     

    7.    Martial Arts Professional

    As the title suggests, Martial Arts Professional is a publication that focuses on the business end of all things martial arts and is the ideal paper to subscribe to for any martial arts school owner. Their website also has plenty of articles and insights on topics such as martial arts management, marketing and education. And best of all you don’t have to pay a cent for these resources because subscribing to Martial Arts Professional is free!

    Martial Art School_2

    Improve Your Martial Arts School

    Once you’ve exhausted these resources, the next step you could take to improve the operations at your martial arts school is to implement our sophisticated martial arts software. Whether you’re located in Australia, USA, Canada or the UK, contact us today to find out how we can take your martial arts studio to the next step.

     

    Why not get your free trial today! Clubworx Logo SVG

  5. 9 Teaching Tips for Martial Arts Instructors

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    If you’ve achieved your black belt and mastered the proper techniques required in martial arts, you may have considered making the transition from a student to a martial arts teacher. While it’s true that anyone who has mastered the skill could go on to instruct others, we’d argue that there is a certain set of attributes that make for a great instructor.

    Here are some characteristics that we think differentiate a good instructor from a great one.

     

    1. Patience

    One of the best qualities that any instructor can have is patience. Throughout your teaching career, you’ll have students that vary in skill level. Advanced students will catch on rather quickly while others will take weeks to master a simple skill.

    A great teacher is one that has the patience to teach those who have a harder time, without getting frustrated, angry, or impatient. Students tend to thrive when instructors take the time to teach at a student’s speed without making them feel hopeless or  less capable.

     

    2. Practice

    If you’re an instructor already, then chances are that you have the necessary skills to be teaching martial arts. The problem is that many instructors feel that once they’re qualified to teach, the learning ends. But this couldn’t be further from the truth!

    Even if you’re qualified you must continue practicing. You must keep your skills sharp and stay abreast of any new developments or techniques in your field. The best teachers are the ones who always want to keep learning more so that they can impart that wisdom on to their students.

     

    3. Make a connection

    Get to know your students. Ask questions. Be genuinely interested in learning more about them and what they’re about. Students are much more likely to gravitate towards instructors who show they care.

     

    4. Planning

    A good instructor is always prepared. They’ll plan ahead for the lesson. By knowing your students, you can plan your objectives for each class and determine how long each objective will take to teach. It’s never a bad idea to have a plan B in case things veer off track. Being prepared makes people take you more seriously.

     

    5. Motivation

    An instructor that is inspirational is one that can motivate students to action. If you can engage your students they’ll be motivated to keep moving forward and learning new skills. For them to be motivated, they need to feel your passion for your craft. You must lead by example.

     

    6. Flexible

    Being a good instructor often means being somewhat flexible. You may have certain objectives to meet within a certain time frame, but if a student is falling behind it’s important to be able to make accommodations. Things don’t always go as planned, but good instructors can roll with the punches and get back on track when the timing is right.

     

    7. Respect

    To earn the respect of others, you must first show respect. Being the instructor doesn’t give you a free pass to boss people around and treat them as though you are superior. By showing respect towards your students, their parents, and other instructors, you set the bar for how others will treat you.

    You may not always agree with how others do things or what they say, but there are ways to express differences without putting other people down. By respecting other people’s ideas and choices, you naturally command the respect of your students and peers.

     

    8. Knowledge

    Martial arts training methods involve so much more than just self-defense. Being able to teach your students the proper techniques and associated skills is a great accomplishment, but it’s also important to teach them the theoretical side as well. The history of martial arts and how it came to be is a key part of that equation. You should also make it a priority to teach your students the proper terminology used in martial arts. That way your students will be well-rounded and know all the key aspects of their craft.

     

    9. Language

    While you may not pay close attention to the language you use in everyday situations, it’s important to be mindful of this when teaching. While something you say may seem completely innocent to you, it may be perceived as an insult by someone else. Students are impressionable, and your words can influence them more than you think. Be sure to keep things positive.

    Being an instructor is a big responsibility. By accepting this position you’re accepting being a role model for your students. The way that you teach them will go on to influence them in more ways than one. It could make the difference between them loving and hating the sport. It could also influence how proficient they become in their abilities. Even if they never excel, you can influence them in other ways as an instructor. Perhaps your lessons will help improve their self-esteem or confidence. Whatever the reason, you can feel confident knowing that in following these tips there’s no doubt you’ll be an excellent instructor.

     

    Clubworx software helps martial artists streamline their day to day admin so they can focus on more high-level, longer term strategy for their business. Click here to find out what others are saying about Clubworx martial arts software and how we could help you today!

  6. Fitness Marketing Strategies to Promote Your Fitness Business

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    People at Gym Class with instructor

     

    If you have started your own fitness center or personal training business, then you will already know that there’s a lot to get your head around: understanding clients, knowing what to provide to them, learning fitness industry trends, and teaching them forward to your clients. But in order to be successful you must also market your business and make sure people in your local area know all about you and your services. If people don’t know about you as a personal trainer, how will they ever ask for your help?

    There’s quite a bit you can do in order to get your name out, and not all of them will cost a fortune. These are some simple things you can do to advertise your new fitness brand, and the most successful ways to do so.

    This section also answers popular questions asked such as: “How can I promote my fitness business?” | “How do I attract people to my gym?” | How can I grow my gym business?”

     

    Sponsor a charity event

    There are plenty of local and national events that encourage health and fitness, such as the Fitness and Health Expo. A lot of these events can be sponsored, so they’re a great opportunity for fitness business owners to advertise. Start in the local area and help run the event by sponsoring or volunteering for the event. Any way that you can get your name published or mentioned in the event promotional material is a huge plus.

    You can also participate in fundraising events specific to charity. You can even raise funds for a local charity group to help raise awareness of your brand locally. To make the most of your local charity group partnership, show your charitable donations on your website and ask each charity to recognize your support on their website as well. This creates a link from your partner charity group to your fitness business.

    Sponsor a client

    If one of your clients is a bodybuilder, an athlete or even a sporting competitor of some sort, then ask if they would like your sponsorship. Not only will you be helping a local talent reach their potential and dreams, you’ll be able to show people the fruits of your labor. You’ll be showcasing one of your clients, and people will see that you’ve been a big reason behind their results, outcomes and success stories. In this sort of sponsorship it is important to ensure that your client is in line with your business’s overall brand image and message in order to maximize your marketing efforts.

    Have your name in the local press

    Whether it be on the television, local radio station or newspaper, getting the word out about your business locally can be easily covered by approaching the local media. Start by asking about their advertising prices, and place advertisements where possible. You can also see if you can run a special event, such as a radio crossover of you live on the radio or an interview on television about a recent event. You may also want to list your business on local websites such as local business directories, local news sites or even small business blogs and Facebook groups targeting a local area of interest.

    Offer something for free

    Everyone loves something for free. It often doesn’t really matter what it is that’s free, so long as it’s worth the time and effort to get it. You could offer something as simple as a free class or a free first personal training session. Either way, you can use this free session to entice potential new clients to come back for more and pay for their next class or session. You can also provide referral bonuses to your clients. If someone refers a new client to you, you can give them a free session. The choices are endless with this, so be creative and look for new ways to encourage new members to sign up. Try steering away from giving away things such as e-books, freebies with strings attached or poor selling stock (there’s a reason they’re not selling in the first place).

    Always have business cards on you

    Have a business card on you at all times. You may be shopping for food or picking the kids up from school, or you may even just overhear someone talking about finding a personal trainer on the train. That’s where you step in. There’s nothing wrong with a little bit of self-promotion. If even only a handful of people join up to your classes after you’ve handed them a business card, your efforts have paid off. It may not seem like its worth the hassle, but the new customers you do gain can potentially bring in even more business for you.

    Get up to date on social media

    You’re missing a big chunk of people in your local area if you don’t have social media accounts. You can start by opening up business accounts for Twitter, Facebook and Instagram. Encourage people to “like” your business by providing social media promotions, and be sure to update these accounts regularly. You don’t have to spend hours each week on this, but just updating with a simple video or image ever so often will definitely bring in new likes and clients. Furthermore, you could invest in a paid social media fitness marketing campaign such as Facebook Ads and promote your fitness studio to your target audience.

    If you really don’t have the time to be sitting on a computer thinking up new digital marketing ideas for your social media pages, you can always enlist the help of social media content marketing experts who can take care of your accounts for you. Have a look on websites such as Upwork, People per Hour, and Freelancer to find a social media marketer you can hire only when needed, without breaking the bank.

    Be your own billboard

    It doesn’t matter what you’re doing with your day, you have a huge opportunity to be your own walking billboard. Because as a fitness professional you’re already working on your fitness and health, you will already look good enough to show people what you can achieve for them. You can then add your own workout gear that has your fitness club logo printed on them, and people will be able to notice who you are and what your business is. Get some customized gym clothes with your logo printed on them and go about your day knowing that you are a living, breathing, marketing machine.

  7. How to Build a Yoga Studio Business

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    Do you want to share the incredible health benefits of yoga with others? Perhaps you and are inspired by the idea of earning a living doing what you love? Whatever the reason may be, starting your very own yoga studio is a big dream for many – but it’s an idea that very few follow through with. This is mainly because the steps to get there seem so daunting or they have no idea where to start.

     

    If you want to succeed in your dream of owning a yoga studio business, read ahead to carve your path towards a new and fulfilling career.

     

    Making A Decision

    Young Woman In Yoga Class

     

    The number one mistake made by most yogis is that they start a yoga business purely because they’re passionate about yoga and want to share this passion with others. This is a great beginning – but don’t forget that your yoga studio is also a business.

     

     

    Be sure that your priorities are in the right place and that you are mentally and physically prepared for the hard work ahead to run your yoga studio. This will ensure your endeavours will be fruitful for many years to come. This includes keeping up with the other not-so-fun parts of running a business such as bookkeeping. If maintaining and documenting your invoices and receipts is not a strength for you, consider hiring a bookkeeper or accountant to help with this.

     

    Planning

    Thorough planning is the best way to turn your dream into reality.

    This business plan gives studio owners the opportunity to work out the finer details about the business including business name, business hours, prices, and more.

    Writing a business plan may seem intimidating – but there are many resources available on the topic, both via books and online, that can help you get started.

     

    Budget

    This section also answers popular questions asked such as: “How much does it cost to set up a Yoga studio?”

     

    business-plan-yogaWhile in the planning stages you should also work out your estimated revenue, expenses, and the start-up costs involved to see if you have enough funds available to start your business successfully. If not, the business plan will be vital in helping you to obtain a business loan.

    Be mindful that generating a decent income from a yoga studio takes time and you should anticipate low-profit margins in the beginning.

    For your yoga studio to be successful you will likely need to invest quite a lot of money into your venture at the start. It takes time to build up a strong clientele base where you can generate a consistent and regular revenue stream to depend on. You will likely need to put in long hours and make sacrifices along the way.

    If possible, try getting some insights from others who already work in the industry. They should be able to give you a more realistic idea of the costs and revenue involved.

     

    Certification

    No matter how much you think you may know about yoga, it’s always worthwhile to have some formal education and training before you begin teaching others. There are a number of different educational institutions who offer yoga teacher training. These courses will not only provide you with a thorough understanding of yoga, but they can guide you in learning the finer techniques and elements required to teach it correctly.

    You can start by joining the largest international association of yoga teachers in the world – Yoga Alliance. Yoga Alliance is a US-based non-for profit professional organisation for yoga teachers. If you’re looking to open a yoga studio in Australia, Yoga Australia is the peak body for yoga in the country and a great resource for finding a registered teacher for trainers.

    In the UK, the British Wheel of Yoga is your ultimate resource for yoga teacher trainers. You can also register your yoga studio through these organisations so that yoga enthusiasts can easily find your classes.

     

    Location

    This section also answers popular questions asked such as: “How much space do you need for a Yoga studio?”

     

    Where will your yoga studio business be based? Will you lease your very own permanent residence? Hire a local hall or venue to hold your classes regularly? Perhaps you’d like to run a yoga studio from your very own home?

    Group Of Young Women Doing Child Pose Yoga

    To work out the perfect location: Consider who your ideal audience is and where they would be located. Wherever location you choose, there are a number of other more practical elements to keep in mind.

    The location you choose should:

    • Be convenient and easy for your clients to get
    • Have ample parking available.
    • Have public transport options nearby.
    • Be spacious enough to fit everybody in comfortably.

    You should also make a note of other yoga studios in the area. If there’s lots of competition in the suburb, it may be difficult to pick up new clients. Consider looking in a location where the demand for yoga studios is there but the competition is sparse.

    With all this in mind, you also need to choose a location that’s within your budget. Be prepared to compromise on a few of these elements if your budget is tight.

     

    Insurance

    Whether you plan to own and run a brick and mortar studio or if you only plan to teach classes now and then, insurance is necessary. Insurance will protect you just in case any of your clients become injured because of your classes.

    Professional liability insurance, as well as property and contents insurance, will be needed when owning a yoga studio. When looking to purchase insurance, seek legal advice and always shop around to find a policy that suits you for the right price.

     

    Promotion

    Yoga studios are hugely popular right now. With so much competition around, it’s vital to stay ahead of the game by implementing marketing strategies of your own!

    Opening a yoga studio doesn’t mean that people will show up for your class. A solid marketing strategy is needed to get your business name out there. This lets people know that your business exists, and what your business is all about!

    Man holding mobile with fitness app
    A key element of your marketing strategy is having a website in place and building up a decent online presence. Within your website, potential clients should be able to find everything they need to know about your studio and classes. You could even make it easier for web visitors to join your classes by implementing an online sign-up and booking process.

    Some other great ways to promote your yoga studio include:

    • Creating Social Media accounts for your yoga studio and implementing social media advertising.
    • Utilising SEO best practices to rank on google and promote the website further on Google via AdWords.
    • Letterbox drops, fliers, coupons, specials and competitions.

     

    Yoga Studio Management Software

    Have you thought about how you’re going to manage and organise members and classes effectively? Every yoga studio needs reliable yoga studio management software to do this.

     

    At Clubworx, we’ve worked hard to create a yoga studio management software that’s intuitive, easy to use, and has all the features your looking for to make owning and running a yoga studio a lot less stressful. If you’re serious about starting your own yoga studio, make sure management software isn’t left off the to-do list because it will save you time and money in the long run.

     

    Owning and running a successful yoga studio is hard work, but it’s a rewarding venture for many. As long as you keep this advice in mind, there’s no reason why you can’t enjoy a long and prosperous career doing what you love.

     

    Why not get your free trial today! Clubworx Logo SVG

  8. Focus On Member Retention When Handling Late Gym Member Payments

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    No matter the size or shape of your fitness business, you will inevitably have to deal with members or clients that just aren’t paying, at some point. For small businesses this can be a crippling blow to your cash flow, and it can be difficult to determine how best to handle these late payers while also using gym member retention strategies to ensure you don’t lose out on your members.

    Here we are going to look at 5 simple ideas for gym owners to consider or even implement today to deal with and prevent late or non-paying members…and stop you losing your mind, and your new customers while you’re at it.

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