Author Archives: Admin

  1. Top Features That Make or Break Your Fitness Club Software

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    The importance of having quality management software for your business can’t be understated. Well integrated fitness club software very quickly becomes a core part of a business’s operations and staff come to rely on it for everything from booking and taking payments to storing vital member data and attendance tracking. With this in mind, it’s essential to know exactly what to look out for when investing in this tech.

    But all management software isn’t cut out of the same cloth.  Each one has its own set of features and benefits, so it pays to know ahead of time exactly what features you’ll need and which ones you’re best off without. In this blog, we cover software must-haves that are specifically suited to the fitness industry.

    Simplicity

    Learning how to use a new system can be time-consuming, and since we’re all so time poor, it helps if you can invest in a system that’s easy to learn and simple to use. Unfortunately, this can be hard to tell by just reading about the system on a website. You have to actually get in there and play around with the trial version and access the tutorials and learning resources to get a grasp of exactly what you’re in for. If the software isn’t easy to use, you could actually waste more time than you’ll save.

     

    Tailored Features for Your Specific Business Type

    You’re likely to come across various companies offering business management software, including some who claim to be a ‘one size fits all’ solution, but be warned. Every business and industry operates very differently from each other, and they all have their own set of needs and requirements. That’s why it’s far better to hunt down software that specifically created to suit the industry you work in.

    You could even go a step further and knuckle right down to finding software that suits the specific type of business your in. Not all businesses have that luxury; however, if you’re in the fitness industry, you’re in luck with Clubworx. Our software caters to gyms, PT studios, martial arts, yoga and pilates studios with features that each of these businesses relies on day to day.

     

    A Flexible & Clean Interface

    Do you feel restricted when using your software, with features not laid out in a way that’s logical and productive for you? Software that includes a flexible interface where you can drag and drop tools where you please, into a layout and order that suits you, is the best way to get around this.

    Pages that are cluttered with too much information, buttons and options can also make it a lot harder for you to get your head around what you’re supposed to be doing on the page. Content on each page should be laid out logically with a clean and easy to read design, so you intuitively know what each page is for and what it’s functionality is.

    You may also find that you’re paying for software that includes features you don’t even need or use. You don’t need us to tell you that’s a waste of money. To get around this, it’s best to choose software that allows you to only pay for the features you need.

     

    Automated Payment System

    If you’re in business, you probably want to get paid and make sure that the money comes through in the fastest and most efficient way possible. If that’s the case, you’ll probably want an automated payment system in place. Having club management software that can be integrated with your payment processes will make running your business so much easier because everything you need to run, manage and control your business will all be found in one place.

    A quality membership software company should have the facilities to help you set up an automated payment feature if you don’t have one already. Once this is up and running, you’ll have recurring credit card and check payments in place.

     

    Booking Software

    Whether you’re a gym, martial arts studio or yoga studio, your members will want to book in for classes and training sessions, and these days, members expect to have the ability to book these classes in themselves. So, if you don’t have some form of booking software in place, you’re definitely behind the eight ball.

    To meet this demand, your website should feature an integrated class timetable that can be accessed by your members and set up through your club management software. Through this timetable, they can make the booking.

     

    Attendance Tracking

    One of the best ways to tell if you’re business is receiving the numbers and the level of growth you’re after is to take advantage of attendance tracking tools. Attendance tracking is another feature to look out for in your fitness club management software because it allows you to see student attendance levels instantly, thus giving you the opportunity to address any obvious attendance downfalls as they arise.

     

    Insights and Analysis

    With so much information filtering through your system that directly impacts how your business is run and performing, it really would be a waste if it just sat there doing nothing. Any good management software should spit this data out in the form of helpful and easy to read insights and analysis. With this data, you have the opportunity to make future projections about everything from earnings and debts to student attendance.

     

    Training and Support

    Do you know what kind of training and support will be in place once you’re up and running with your new software? There’s nothing worse than being left out in the cold to fend for yourself once your software is purchased and downloaded. Questions and issues are bound to pop up, so there needs to be a support system in place. This should include online training and tutorials as well as unlimited support from the software company both over phone and email.

     

    Clubworx Has All the Features You Need and More

    If you’re in the fitness industry and on the hunt for the perfect club management softwareClubworx is made to fit your industry with all the features you need to run your business effectively. Read through our website and start your free trial to see for yourself how our software will dramatically improve the way you do business.

  2. 5 Proven Tactics for Keeping Gym Members Motivated

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    As a gym owner or personal trainer, it’s our job to help our members reach their health and fitness goals and keep them motivated throughout their training. But that can be a lot easier said than done. Everyone is different, and each person is motivated in different ways, so it can be hard to know how to ignite that spark. If you’re stuck and need new ideas on how to motivate your members, try some of these tactics out.

    1. Show Genuine Interest in Your Gym Members

    People want to feel like they belong somewhere and that others genuinely care about them, which is why your gym needs to be a welcoming space your members will enjoy coming to.

    But the level of interest you show in your members should go beyond learning about their health and fitness goals. Ask how their day has been, learn about their interests and get to know them as a person. That way they will see you as so much more than a gym. Your gym is a haven and a sanctuary they’ll be happy to be part of every day.

    A relationship like this doesn’t come out of thin air. You can start developing a rapport with your members by ensuring all employees actively learn their names. You could also put names and pictures of your staff on a bulletin board in the gym, so members know the names of each trainer and will feel more comfortable approaching them for help.

    2. Encourage Members to Share Their Experiences and Achievements with Others

    Every member should feel proud about their health, fitness or weight loss achievements and they should be shared and celebrated. Why? Because the validation and satisfaction they gain can be euphoric and this will push your members to continue smashing those goals so that they can replicate that feeling again and again.

    When your members are able to share in their experiences and achievements, it creates a sense of community and turns your gym into a tight-knit group. Through this, genuine and long-lasting relationships can form between members. When true friendship is found, the bond members have with your gym and the people in it becomes stronger, and their loyalty grows.

    3. Positive Reinforcement and Incentives

    Many people are motivated when they know they’ll get something out of the effort they put in. While you may say that the weight and fitness results alone should be enough of an incentive, this may not necessarily be the case for everyone.

    Sometimes shorter-term incentives will do just the trick, especially when your members are not getting the results as quickly as they had hoped for. They could gain incentives for a number of reasons such as working out for a set period of time or reaching a key milestone in their health and fitness goals for example.

    Each time small milestones towards their goals are reached, they should be recognised with rewards. Some rewards could include a special treat, movie tickets a discount voucher or a special celebration event. Choosing the right incentives will depend on each member and understanding what drives them to succeed.

    4. Real World Promotions and Reminders

    Once your members are outside the four walls of the gym, there are so many things that can easily lure them away from their regular workout. You need to try and mitigate this by putting reminders and information out there for your members to see while out and about in the real world. This can include emails full of advice, tips, news, and other valuable advice from your gym. Social media pages and groups where members can interact with your gym and each other. Advertising with special targeted offers to help boost retention.

    If members are reminded and educated about the benefits of maintaining a regular workout regime, they’re far more likely to keep coming back to your gym.

    5. Build a Culture Where Everyone Helps and Supports Each Other

    One of the keys to keeping gym goers motivated is to have a group of other like-minded people to work out with. While there may be a lucky few who have strong enough willpower to get themselves to the gym every day without an external push and source of motivation, in reality most need it to keep up the momentum.

    By having a support system that extends beyond the trainers, members will feel like one of the team. Being able to share thoughts, goals, results and motivations with other members just like them can be so rewarding, and once that bond has formed, members can help each other push further towards their goals.

    While trainers alone can give members the push they need, fellow members are more relatable. Therefore they can become an even more powerful motivation source. Once you’ve created a sense of community at your gym, your fitness centre will be a place where members can come to socialise, enjoy themselves and work towards their fitness goals together.

    A great way to make a sense of community thrive in your gym is to plan and organise social events for members. Publicly recognising each other’s achievements in front of other fellow members can also help with this.

    Find Motivation to Improve Your Fitness Business with Clubworx

    So now you should have a better idea on how to keep your members motivated, but who is motivating you as a business owner to keep growing and improving your fitness business?

    At Clubworx, our simple gym management software is so easy to use and packed full of features that you can’t help but feel motivated. You can do so much with this software, and you’ll have that much more time that you’ll be inspired to get more out of your business. Read our FAQ page to find out more or head to our contact page to get in touch.

  3. How to Create Lead Funnels Using Zapier & Clubworx

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    We’ve already talked about the importance of lead generation for fitness clubs, but how exactly do you implement this within your Clubworx fitness management software?

    The lead generation process is made so much simpler for you thanks to Clubworx. Any leads generated through your landing page or Facebook leads ad will automatically be collected and stored in the Clubworx CRM. You can then access this information at any time and utilise additional tools to further push people through your lead funnel.

    So how is this possible? You can achieve all this and more and create a stellar lead funnel with the help of Zapier.

     

    About Lead Funnels

    A lead funnel is all about getting leads, nurturing them and then turning those leads into customers. Every business needs a reliable lead generation program in place, and by combining the power and functionality of Clubworx and Zapier, you’ll be running a lead generation machine in no time.

    For more in-depth details and a comprehensive step-by-step guide on implementing the entire sales process with Clubworx, read How to Build & Execute a Sales Process in Clubworx’

     

    What is Zapier?

    Zapier allows you to integrate a huge range of 3rd party applications into your Clubworx system to build powerful integration workflows. Within Zapier a set of ‘zaps’ can be implemented with your Clubworx software to make your lead generation and nurturing process so much easier.

     

    Connect Clubworx with Zapier for Each Lead Funnel Stage

    There are three key stages of the lead funnel process where Zapier can be utilised – generating leads, promoting to prospects and retaining members.

    To connect any compatible programs with Clubworx, simply head to Zapier.com, click ‘make a zap’, search for the zap you would like to access and follow the remaining on-screen prompts to integrate your chosen lead funnel tool with Clubworx.

    An example detailing how to follow this process for a Facebook Lead Ad can be found in ‘How to Build & Execute a Sales Process in Clubworx’.

    So what zaps can you pair with Clubworx to help with your lead funnel process? Read on to find out how you can make the most of Zapier.

     

    zaiper

    Generating Leads

    One of the most effective ways to generate leads online is by creating a landing page and driving traffic to it. A number of zaps can be used to collect these leads and input them directly into Clubworx.

    123 Form Builder – With Zapier you can add 123 Form Builder submissions to Clubworx as prospects. A form should always be included on a landing page to gain contact information from your leads. This web form builder allows you to create a form that suits your needs which can be filled out by prospects on your landing page. Once the form is filled out, their details will show up in Clubworx.

    Typeform – With Zapier you can add Typeform entries to Clubworx as prospects. Just like 123 Form Builder, Typeform offers online form building as well as online surveys. The data entered is then seamlessly transferred over to Clubworx for you to access and use as you wish.

    Facebook – Facebook ads is one of the best ways to direct leads to your landing page. With Zapier you can add new leads from Facebook lead ads to Clubworx as prospects. To do this, go onto Zapier.com to create a zap between Facebook lead ads and Clubworx. Once it’s all set up, when anyone opts in for your Facebook lead ad, they’ll automatically get imported into Clubworx as a prospect.

     

    Prospects

    Once you obtain prospects, the next thing you need to do is to convert them into members. Zapier has a number of zaps you can use to help with this.

    MailChimp – With Zapier, it is possible to automatically include new Clubowrx prospects into your MailChimp email list as subscribers. Once these prospects are in the system, you can then promote to them further as part of an email subscription.

    Constant Contact – New Clubworx prospects can be added to Constant Contact which implements powerful email marketing to deliver great looking emails. Constant Contact is an industry-leading email editor that’s in direct competition with MailChimp, so if you’re yet to employ an email marketing tool, Constant Contact is another worthwhile contender.

    Google Sheets – Once you’ve gathered new prospects in Clubworx, you may want to access tools to keep your prospects list organised. With Zapier you can instantly transfer your new prospects over to Google Sheets – an easy to use online spreadsheet tool.

    SendPulse – With Zapier you can subscribe new Clubworx prospects to SendPulse. SendPulse helps to increase your email, SMS, web push and SMTP open rates with artificial intelligence, hyper-personalisation and predictive analysis. Once your prospects are subscribed to SendPulse, you can expect your audience to receive tailored messages that are more likely to convert your prospects into customers.

     

    Retention

    So, you have converted prospects into members, but to make the whole onboarding process worthwhile, it really pays to put measures in place to help retain your members long term. Some of these zaps can help with this.

    MailChimp – With Zapier, new Clubworx members can be added to MailChimp as subscribers. That way, all members will automatically receive regular emails from your gym or fitness club filled with helpful information and advice. This will help to nurture your current members further and provide added value to their membership.

    SendPulse – SendPulse is just as relevant for current members as it is for prospects. Add Clubworx members to SendPulse as subscribers and instantly give your members content that’s valuable to them across multiple platforms with integrated optimisation.

    Slack – Send Slack notifications for new Clubworx members. Slack is a new social tool your gym can consider to help maintain retention and generate a sense of community within your club. By taking advantage of Zapier you can send relevant Slack notifications from Clubworx to members who have access to your gym-specific slack group.

    Google Sheets – Add new Clubworx members to Google Sheets as rows with Zapier. A spreadsheet is always handy to have when keeping track of your members. Having details for all your members in a single spreadsheet helps you gain a better understanding of your members and allows you to keep track of member numbers overall.

    Need help using Zapier to create effective lead funnels for your gym? We want to make sure you are harnessing the full capabilities of Clubworx, so we’re more than happy to walk you through the process and provide advice.

  4. How to Build a Simple Sales Funnel

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    The ultimate goal for any business is to obtain paying clients who will ideally become long-term, high-value members. But getting to this point requires the development of a sales process, and this can be done very easily by building a simple sales funnel for your organisation that should be followed religiously.

    A sales funnel encompasses the journey you take web visitors through to try and convert them into a customer. A sales funnel can be as simple or complicated as you like, but in our example here, we’ll keep it simple.

    In the health and fitness industry, a well thought out sales funnel should be the lifeblood of your business and the core that all your leads and new members flow out from. But if you’re a new business owner or unfamiliar with sales processes in general, you probably have no idea where to start. That’s why we’ve developed this simple how-to guide so you can create a basic sales funnel that’s perfect for your business.

    To keep our example sales funnel as simple as possible, we’ve stuck with three simple steps:

    • Opt-In Offer
    • Promotion & Landing Page
    • Nurture Your Leads

    Hand drawing sales funnel business concept with black marker on transparent glass board.

    Opt-In Offer

    To start generating traffic to your website and business, there needs to be some type of opt-in offer to attract interest to your business.

    The most successful sales funnels include multiple offers divided into two key offer types – low-threshold and high-threshold offers. Low-threshold offers involve requesting basic contact information in return for added value. This type of offer requires minimal commitment. A high-threshold offer on the other hand usually involves the person signing up to something. For a high-threshold offer to be effective, the person would need to be interested in what you do already and come on board.

    Consider the type of offer you want to provide. Keep in mind that whatever offer you choose, it must be irresistible – providing such an extraordinary amount of value that your target audience can’t say no.

    Stumped for offer ideas? Here’s a few you could consider:

    Low Threshold Offers involve requesting basic contact information such as email and / or phone number in return for something that provides added value such as:

    • Downloadable fitness or nutrition guide
    • A competition to win a prize
    • Email subscription full of useful health and nutrition information.

    High Threshold Offers usually requires people to sign up or pass on their information to then convert them to sign up. Some ways to do this include:

    • Discounted membership price
    • Free consultation
    • Free or discounted sign up
    • Free trial period
    • Referral offers

     

    Landing Page & Promotion Setup

    Once you’ve decided on one or more offers, each offer should have its own landing page that directs from a social or online ad. The landing page is the first impression web visitors will have of your business and offer, so take your time to get the visuals and message right.

    After people submit their contact information onto the landing page, they should then be taken to a thank you page immediately. On the thank you page you could incentivise them further with links to blogs on your website or include a call to action to get in touch. The thank you page should also tell them what will happen next – whether it be a follow-up phone call, email or clicking on a download button.

    With your landing page and thank you page set up, you need to attract web visitors toward that landing page, and this is done by implementing an online ad. When setting up the promotion on social media or AdWords remember to consider the following:

    • Platform – Will you promote on AdWords, social media or both?
    • Budget – How much are you willing to spend on each promotion?
    • Target Audience – Who is most likely to respond to each promotion?
    • Ad Duration – Is the offer only valid for a limited time?
    • Creative – What type of visual content will you use for the ad?

     

    Nurture Your Leads

    Building a sales funnel is about setting up a natural set of steps to grow your following and gain new clients. Once an opt-in offer is developed, the next focus for your sales funnel is to nurture your leads and turn them into fully fledged members and even brand ambassadors.

    You will need to nurture your web visitors differently depending on whether they opted in for your low threshold or high threshold offer.

    Nurturing Low Threshold Leads – Once you gather leads from your low threshold offers, you’ll need to take additional steps to nudge them further towards membership.

    Utilise their contact information to send useful and informative emails about your fitness business direct to their inbox. Remarket high-threshold offers to them. Encourage them to follow your social media pages and read your blogs for further brand exposure. Tactics like this can help get these prospects across the line.

    Nurturing High Threshold Leads – If these leads have already signed on to become members, your next focus is to keep them on as members long-term or encourage them to increase their spend on your business.

    You can do this by sending targeted emails focusing on the benefits of upgraded memberships, setting up a Facebook group to generate valuable community interaction or implementing further value-added benefits within the facility. Simple initiatives like membership events, discounts or other added goodies and bonuses for members can help turn them into brand ambassadors.

    Nurturing is a process that should take place continually. Give your members a reason to stick around and maintain their membership.


    Build the Perfect Sales Funnel for Your Business

    Whether you own a gym, yoga studio, martial arts studio or any other form of fitness centre, a sales funnel like this one is a good place to start and can easily be adapted to suit your type of business.

    A sales funnel can vary in any number of ways and include many more involved steps. But with a simple framework in place to start with, you will easily be able to build a more complex strategy onto it further down the track that’s fine-tuned to suit your business processes and goals.

  5. How to Choose the Right Club Management System

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    Whether you’re a brand new business or well established, you should never underestimate the importance of choosing the right club management system for your gym or fitness centre! With so many management systems out there to choose from, it can be hard to know where to start when trying to pick out the right one for your business.

    That’s why we’ve come up with the ultimate 5 step plan to help you make the best possible decision when choosing a club management system.

     

    1.   Have Processes in Place Before You Start Looking

    Dollarphotoclub_735858171-1-300x200How do you know what kind of system you need if you don’t already have set procedures in place to run your business? If you don’t have a solid business model with a specific way of doing things, no fitness software platform will help.

    Consider your current processes surrounding onboarding new members, membership sign-ups and retention, as well as scheduling classes. For many businesses, these things are tracked with handwritten or desktop spreadsheets.

    While maintaining and updating all your gym memberships and scheduling details on a spreadsheet works perfectly fine, any new and modern gym shouldn’t rely on such an outdated way to run a business.

    So, look at your current processes and figure out how they can be adapted to an effective system and come up with a list of features and functionalities that need to apply to your business.

     

    2.    Identify the Most Important Function the Software Needs to Have

    Once you’ve come up with a list of all the features and functions you hope to have in your system, your next step is to prioritise them. While it would be wonderful to fit all your dream functionalities into one system, in reality, it’s pretty unlikely.

    After you’ve ordered your list from the most to the least important, you’ll be well equipped to differentiate between similar systems to choose the one that meets your needs most.

     

    3.    Understand Your Budget

    How much are you willing to pay for your gym software? You need to make sure the new system will be worth the price. Set a budget beforehand on how much you’re willing to spend and stick to it. Even if you find the right system and have to opt for a plan with fewer features than what you were hoping for, remember that as your business grows and you start making more money that you can always upgrade to a plan with all the bells and whistles. Finding a system that can grow with you is key.

    On the other hand, if you’re avoiding buying a club management system altogether because of the cost, consider how much money you are losing by not having an efficient system in place – Or how much revenue you could be generating with the extra time an efficient system will provide!

     

    4.    Try it Out

    So, you’ve narrowed down your options and you’ve found one or more systems that tick the boxes for your business. The next step is to take a free trial to see for yourself what the user interface looks like.

    Once you’re in the system, play around with it and try out as many features as you can. Try replicating a current process in your business and see how the system performs. You should also try out what it’s like to create a membership and set class schedules on the calendar.

    Once you start getting the hang of it, ask yourself: Is it easy to use?

    You’ll want to consider the member facing features. Are they easy for your members to understand? Will your members be happy with this new experience or is it confusing to them? Your new system should be effortless for employees and members alike.

     

    5.    Make a Decision

    Go back to the list you created in step 2 and evaluate your options after trying out one or more systems for yourself. Once you’ve narrowed it down to your top choice, before making the final decision, it also pays to watch tutorial videos and read user guide articles. That way you can know and understand the system you’ve chosen inside and out.

    Although it will take some time to really get a feel for the system, the extra effort is worth it. After all, this is the system that will be managing your business – So you want to make sure you are using it to its full potential!

     

    6.    Setup

    Make sure to take extra care when setting up your system to ensure everything is arranged correctly to suit your business perfectly. As part of the setup process, you will have to enter your vital business data into the system. Keep in mind, however, that garbage in is garbage out – Good data is key!

    Put solid naming conventions in place straight away so everyone knows exactly what data is entered and what it means. This includes data for membership, classes, email templates, and anything else everyone needs to access and understand day to day.

    Be mindful of the fact that the new system should be set up in a way that’s easy for anyone to use. You should be able to teach someone else how to use the system easily so they can be up and running with it asap.

    For more information on how to set up your new system, check out this article:

    **Include a link to the next article “How to Setup Your Club Management System”**

     

    Try Out Clubworx

    Gym Owner TrainerIf you’re in the market for new club software, it just so happens that we have a pretty great piece of software of our own that’s built to suit many different business types in the fitness industry including Gyms, PT’s, yoga studios, and martial arts studios. Head over to our homepage to see what your gym management software can do for you, and if we’re lucky enough to be included on your short list – Start your free trial