Fitness Business blog

Running either a dojo, gym, dance or yoga studio can be challenging. Get expert advice on tips, recommendations and business how to's.

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Sales + marketing

The complete guide to Instagram marketing for your fitness business

Instagram has become the must-have tool for digital marketing and its importance in the aim of achieving new leads can’t be overstated.

Sales + marketing

The rise of Afterpay for gym memberships

Loved by convenience-obsessed gen z and millennials, the buy-now-pay-later platform allows customers to split payments into smaller chunks that can be spread out over a number of weeks. Here’s what it could mean for your fitness business.

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Black Friday ideas for fitness businesses

Sales seasons are great times to consider sales and promotions as consumers tend to already be looking for bargains.

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How to start a fitness YouTube channel

YouTube is a fantastic way to engage with an online audience, not to mention earn some extra income. If you want to become the next YouTube star follow our easy steps.

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What is Nutrition Coaching and should you have it in your gym?

Improving mental and physical fitness has been a high priority for many in a post-pandemic world but, for many, nutrition can often be the forgotten element in the holistic health equation.

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How to stand out from other gyms in 2022

When it comes to running a business it’s impossible to overstate the importance of standing out from the crowd to maintain existing clients and attract more. 

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Starting a nutrition program at your fitness centre

A nutrition program can lead to more than just a boost in smoothie consumption for your clients - they can also benefit your business for the long term. 

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Gyms for Seniors: Why group fitness for the elderly could be the key to living longer, happier lives

Throughout our lives but especially as we age it’s important to stay active for the fitness of our bodies as well as our mind. 

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Everything about boutique gyms and their future

Boutique gyms have been around for a while now but what exactly are they and how are they different to a regular gym?

News

What is a yogi and how do I become one?

Want to get the most out of your yoga? Learn about what it's really like as a yogi

Starting a business

How to market to different types of people at the gym

Want to be more customer-inclusive in your gym marketing? Consider how to market to different gym-goers.

Sales + marketing

9 Things Your Gym Website Needs In 2022

Websites are key to interacting with your members and attracting new people to your door. Find out what your gym website needs this year.

Member management

What types of insurance should you have when running a dojo or gym?

Insurance can be a dry subject for gym owners. But operating a gym without it can be risky. Know the different types of insurance and why you might need them as the owner of a dojo or gym.

Sales + marketing

Should you use free trial memberships or discounts for your gym?

It can be hard to know what works when taking on marketing strategies for a gym, studio or dojo. The competition is all doing similar free trials or discounted rates for new members, so which works better?

Sales + marketing

How to set up business goals for your gym in 2022

Learn what you can do to increase revenue and create sustainable growth for your gym in 2022.

Member management

How to navigate vaccine mandates as a business

Find out how you can support your employees and members at your gym, studio or dojo as COVID-19 vaccination rates go up.

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What is kettlebell training?

From ancient farming tool to effective cross-functional trainer, learn why kettlebells are so popular today.

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Promoting your dance studio during a pandemic

Even if you can’t do classes in person, there are many ways you can keep your dance community alive and twirling during a pandemic.

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5 easy intro offers for your gym or dojo

Clear the hurdle of attracting new members to your gym or dojo with these 5 simple promotional ideas.

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How to pivot your gym or studio during a pandemic

You don’t need to reinvent the wheel during a pandemic. Explore ways to not only survive but grow your gym or studio during challenging times.

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5 tips for building a studio website

Whether it’s for booking classes or educating clients on training and technique, it’s important to have your dojo or studio website working seamlessly.

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What to focus on during a crisis for business owners

A crisis can test a leader. So what can you focus on as a business owner during a crisis to come out stronger on the other side? Find out now.

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