Fitness Business blog

Running either a dojo, gym, dance or yoga studio can be challenging. Get expert advice on tips, recommendations and business how to's.

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Starting a nutrition program at your fitness centre

A nutrition program can lead to more than just a boost in smoothie consumption for your clients - they can also benefit your business for the long term. 

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Gyms for Seniors: Why group fitness for the elderly could be the key to living longer, happier lives

Throughout our lives but especially as we age it’s important to stay active for the fitness of our bodies as well as our mind. 

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Everything about boutique gyms and their future

Boutique gyms have been around for a while now but what exactly are they and how are they different to a regular gym?

News

What is a yogi and how do I become one?

Want to get the most out of your yoga? Learn about what it's really like as a yogi

Starting a business

How to market to different types of people at the gym

Want to be more customer-inclusive in your gym marketing? Consider how to market to different gym-goers.

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9 Things Your Gym Website Needs In 2022

Websites are key to interacting with your members and attracting new people to your door. Find out what your gym website needs this year.

Member management

What types of insurance should you have when running a dojo or gym?

Insurance can be a dry subject for gym owners. But operating a gym without it can be risky. Know the different types of insurance and why you might need them as the owner of a dojo or gym.

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Should you use free trial memberships or discounts for your gym?

It can be hard to know what works when taking on marketing strategies for a gym, studio or dojo. The competition is all doing similar free trials or discounted rates for new members, so which works better?

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How to set up business goals for your gym in 2022

Learn what you can do to increase revenue and create sustainable growth for your gym in 2022.

Member management

How to navigate vaccine mandates as a business

Find out how you can support your employees and members at your gym, studio or dojo as COVID-19 vaccination rates go up.

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What is kettlebell training?

From ancient farming tool to effective cross-functional trainer, learn why kettlebells are so popular today.

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Promoting your dance studio during a pandemic

Even if you can’t do classes in person, there are many ways you can keep your dance community alive and twirling during a pandemic.

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5 easy intro offers for your gym or dojo

Clear the hurdle of attracting new members to your gym or dojo with these 5 simple promotional ideas.

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How to pivot your gym or studio during a pandemic

You don’t need to reinvent the wheel during a pandemic. Explore ways to not only survive but grow your gym or studio during challenging times.

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5 tips for building a studio website

Whether it’s for booking classes or educating clients on training and technique, it’s important to have your dojo or studio website working seamlessly.

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What to focus on during a crisis for business owners

A crisis can test a leader. So what can you focus on as a business owner during a crisis to come out stronger on the other side? Find out now.

Member management

6 must have features for your membership app

Use this checklist to make sure your membership app is performing for both you and your customers.

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5 reasons you need a custom branded membership app

Set yourselves apart from your competitors and improve your connection with customers using a custom-branded membership app.

Member management

6 reasons why your gym needs a mobile app

Find out how custom mobile apps help gym owners stay in touch with and retain members, manage schedules and increase branding opportunities.

Member management

How to find the best dance studio software

Finding the right dance studio software can help streamline your processes and improve the experiences of your students.

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How to find new students for your dance studio

Discover how to mix traditional and digital techniques for finding new students for your dance studio.

Starting a business

10 Of The Biggest Fitness Trends of 2021

The world of workouts changes a fair bit in the last two years. Take a look at some of the most biggest fitness trends to invigorate your exercise plan.