Dojos

We give you the best tips and tricks to optimise your fitness business whether you're new to the game, an industry legend or just a passionate enthusiast.

Business Growth

How to track gym revenue you can trust

Why revenue reports break when billing, bookings and member data sit in separate systems. What good reporting looks like, and what to look for in dashboard software.

Business Growth

10 gym KPIs owners should track and how to calculate them

MRR, retention, attendance, churn, ARPM, lead conversion and NPS. What each metric tells you, how to calculate it, and which ones to watch weekly.

Member Experience & Retention

How to retain gym coaches, and why they're your best growth strategy

The single biggest predictor of member retention isn't pricing or equipment. It's the quality of the people delivering the experience.

Business Growth

7 automations every fitness business should be running right now

Failed payments, cold leads, missed trial conversions. These 7 automations fix the admin that's costing your gym time and money.

Business Growth

Why smart gyms focus on February, not just the January surge

Operators who understand this don’t overreact to January numbers. They treat January as onboarding and February as validation. Because retention problems rarely start with cancellations. They start with missed sessions, irregular attendance, and broken routines.

Member Experience & Retention

How to create a gym loyalty program members actually use

At Clubworx, we believe your software should do more than just manage bookings and payments — it should help you grow your business. One powerful way to do that?

Business Growth

Why your gym pricing strategy matters and how to build one

Welcome to 2026, where the fitness industry is booming with premium boutique studios, high-ticket transformation programs, and members who expect more than just access to a squat rack.

Business Growth

Know your members, grow your studio: How Clubworx tools help you understand your clients

You didn’t open your studio or gym to become a full-time administrator. You opened it to build a community. But here’s the thing — if you don’t really know who’s walking through your doors each day, you’re missing the opportunity to serve them better and grow your business faster.

Member Experience & Retention

Fitness business automation: 7 workflows to set up first

Here’s how automating your fitness business can supercharge your operations, increase revenue, and improve member satisfaction.

Member Experience & Retention

How to retain martial arts students: 10 strategies for your dojo

The dojos that thrive year after year—the ones packed with loyal students, buzzing energy, and word-of-mouth referrals—they’ve cracked the retention code. So, what are they doing differently?

Business Growth

The 3 Biggest Challenges Dojo Owners Face—and How to Fix Them

Running a dojo isn’t just about throwing punches, mastering kata, or winning medals. It’s a business. A community. A legacy. And while you might’ve started your martial arts school with dreams of passing down knowledge and changing lives, chances are, at some point, you’ve been blindsided by the business side of things.

Member Experience & Retention

Gym member onboarding process: a step-by-step checklist for new members

Create a top-notch onboarding program that retains gym members, boosts engagement, and builds loyalty using these expert tips and tech tools.

How to track martial arts belt progress and run fair gradings

Running a successful dojo is about more than just teaching martial arts; it’s about providing a seamless experience for your students and their families. One of the most common challenges dojo owners face is managing belt tracking and student progress efficiently.

How to grow a martial arts school: 10 strategies that work

Are you looking to boost enrollment and expand your martial arts school? Look no further! In this article, we will share with you 10 proven strategies that will help you grow your martial arts school and take it to the next level. Whether you're just starting out or have been running your school for years, these strategies are guaranteed to bring in more students and increase your revenue.

Fitness Marketing

SMS marketing for gyms: 5 text messages to set up

Discover the top 5 SMS messages that your gym should be sending to keep your members engaged, reduce no-shows, and ensure seamless operations throughout their fitness journey.

Steps to Creating a Fitness Marketing Strategy

Learn the essential steps to create a winning fitness marketing strategy that drives growth. Discover effective tactics to attract and retain gym members.

Fitness Marketing

How to create a successful fitness franchise marketing strategy

Recruiting top fitness franchisees is crucial for the success and growth of your fitness business or franchise. Here are some best practices to help you attract and select the best candidates.

Gym recovery room ideas: what to offer and how to charge for it

In its early stages, fitness recovery appears to be a growing priority as fitness enthusiasts seek ways to enhance and supplement their overall health and fitness experiences.

Fitness Marketing

TikTok marketing for gyms: how to promote your fitness business

By now most business owners will be aware of the benefits of social media when it comes to promoting their business - but few have mastered it.

Fitness Marketing

What is SMS marketing for gyms and the fitness industry

In today's fast-paced and digitally connected world, SMS (or text-message-based) marketing has emerged as a powerful tool for gyms and those in the fitness industry.

AI in the fitness industry: what owners and trainers can use now

Unless you’ve been living on another planet you’ll be aware that artificial intelligence (AI) has emerged as a powerful tool with the potential to revolutionize many industries, and the fitness industry is no exception.

How much do gym owners make in Australia?

As the pursuit of a healthy lifestyle gains traction, the fitness industry has experienced significant growth worldwide, including in Australia.