Yoga studios

We give you the best tips and tricks to optimise your fitness business whether you're new to the game, an industry legend or just a passionate enthusiast.

News

Offering fitness recovery strategies at your gym

In its early stages, fitness recovery appears to be a growing priority as fitness enthusiasts seek ways to enhance and supplement their overall health and fitness experiences.

Sales + marketing

How to use TikTok marketing to promote your fitness brand

By now most business owners will be aware of the benefits of social media when it comes to promoting their business - but few have mastered it.

Sales + marketing

How to run a successful SMS marketing campaign for your gym or fitness business

So you’ve decided to use SMS or text-message marketing to reach your customers? Fantastic! The next step is actually kicking off the campaign and creating your messages. 

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How AI can change the fitness industry

Unless you’ve been living on another planet you’ll be aware that artificial intelligence (AI) has emerged as a powerful tool with the potential to revolutionize many industries, and the fitness industry is no exception. 

Starting a business

Is the fitness industry profitable in Australia

As the pursuit of a healthy lifestyle gains traction, the fitness industry has experienced significant growth worldwide, including in Australia. 

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5 health and fitness business ideas

With technology-driven innovations and evolving customer preferences, fitness entrepreneurs are constantly seeking new and creative ways to capture the market's attention.

Sales + marketing

Creating a gym pricing strategy for your gym

A well-planned pricing strategy is crucial to the success of any gym or fitness centre. We’ve taken a look at how to set one up and some tips to getting it right for your business. 

Starting a business

6 reasons you need gym management software

As a gym owner, managing your gym can be a challenging task. Here are some reasons why you need gym management software.

Member management

Transform your Fitness Business with the Clubworx App

If you run a gym or fitness studio, using Clubworx software is a game changer in managing your business operations from anywhere in the world.

Member management

How to find the best fitness and gym management software (What business owners need)

When starting a fitness business it can be overwhelming to choose the right tools to help you optimise your time, but management software is a crucial component of running a gym or fitness business. 

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6 ways to grow your fitness business in 2023

Growing your fitness business takes time and effort but with the right strategies you can attract new clients and retain existing ones.

Member management

Top features to look for in your gym management software

For gym owners, managing the daily operations of their business can be a daunting task. Fortunately, with the advent of gym management software, this task has been made easier.

Sales + marketing

The complete guide to Instagram marketing for your fitness business

Instagram has become the must-have tool for digital marketing and its importance in the aim of achieving new leads can’t be overstated.

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The rise of Afterpay for gym memberships

Loved by convenience-obsessed gen z and millennials, the buy-now-pay-later platform allows customers to split payments into smaller chunks that can be spread out over a number of weeks. Here’s what it could mean for your fitness business.

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Black Friday ideas for fitness businesses

Sales seasons are great times to consider sales and promotions as consumers tend to already be looking for bargains.

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What is Nutrition Coaching and should you have it in your gym?

Improving mental and physical fitness has been a high priority for many in a post-pandemic world but, for many, nutrition can often be the forgotten element in the holistic health equation.

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How to stand out from other gyms in 2023

When it comes to running a business it’s impossible to overstate the importance of standing out from the crowd to maintain existing clients and attract more. 

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Starting a nutrition program at your fitness centre

A nutrition program can lead to more than just a boost in smoothie consumption for your clients - they can also benefit your business for the long term. 

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Everything about boutique gyms and their future

Boutique gyms have been around for a while now but what exactly are they and how are they different to a regular gym?

News

What is a yogi and how do I become one?

Want to get the most out of your yoga? Learn about what it's really like as a yogi

Starting a business

How to market to different types of people at the gym

Want to be more customer-inclusive in your gym marketing? Consider how to market to different gym-goers.

Sales + marketing

Should you use free trial memberships or discounts for your gym?

It can be hard to know what works when taking on marketing strategies for a gym, studio or dojo. The competition is all doing similar free trials or discounted rates for new members, so which works better?