Sales + marketing

We give you the best tips and tricks to optimise your fitness business whether you're new to the game, an industry legend or just a passionate enthusiast.

Sales + marketing

How to create a successful fitness franchise marketing strategy

Recruiting top fitness franchisees is crucial for the success and growth of your fitness business or franchise. Here are some best practices to help you attract and select the best candidates.

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How to use TikTok marketing to promote your fitness brand

By now most business owners will be aware of the benefits of social media when it comes to promoting their business - but few have mastered it.

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How to market your gym or fitness business to different generations

When it comes to running a business it’s sometimes difficult to get into the minds of your clients and, more importantly, your potential clients.

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How to run a successful SMS marketing campaign for your gym or fitness business

So you’ve decided to use SMS or text-message marketing to reach your customers? Fantastic! The next step is actually kicking off the campaign and creating your messages. 

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What is SMS marketing for gyms and the fitness industry

In today's fast-paced and digitally connected world, SMS (or text-message-based) marketing has emerged as a powerful tool for gyms and those in the fitness industry.

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5 health and fitness business ideas

With technology-driven innovations and evolving customer preferences, fitness entrepreneurs are constantly seeking new and creative ways to capture the market's attention.

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Do you need a website for your gym?

In today's digital age, having a website is essential for any business, including a fitness business.

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Creating a gym pricing strategy for your gym

A well-planned pricing strategy is crucial to the success of any gym or fitness centre. We’ve taken a look at how to set one up and some tips to getting it right for your business. 

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How do you attract kids to martial arts class

Martial arts offer a host of physical and mental benefits for kids, including improved fitness, discipline, self-confidence, and focus. 

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6 ways to grow your fitness business in 2023

Growing your fitness business takes time and effort but with the right strategies you can attract new clients and retain existing ones.

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The complete guide to Instagram marketing for your fitness business

Instagram has become the must-have tool for digital marketing and its importance in the aim of achieving new leads can’t be overstated.

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The rise of Afterpay for gym memberships

Loved by convenience-obsessed gen z and millennials, the buy-now-pay-later platform allows customers to split payments into smaller chunks that can be spread out over a number of weeks. Here’s what it could mean for your fitness business.

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Black Friday ideas for fitness businesses

Sales seasons are great times to consider sales and promotions as consumers tend to already be looking for bargains.

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How to start a fitness YouTube channel

YouTube is a fantastic way to engage with an online audience, not to mention earn some extra income. If you want to become the next YouTube star follow our easy steps.

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What is Nutrition Coaching and should you have it in your gym?

Improving mental and physical fitness has been a high priority for many in a post-pandemic world but, for many, nutrition can often be the forgotten element in the holistic health equation.

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How to stand out from other gyms in 2023

When it comes to running a business it’s impossible to overstate the importance of standing out from the crowd to maintain existing clients and attract more. 

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Starting a nutrition program at your fitness centre

A nutrition program can lead to more than just a boost in smoothie consumption for your clients - they can also benefit your business for the long term. 

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Gyms for Seniors: Why group fitness for the elderly could be the key to living longer, happier lives

Throughout our lives but especially as we age it’s important to stay active for the fitness of our bodies as well as our mind. 

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Everything about boutique gyms and their future

Boutique gyms have been around for a while now but what exactly are they and how are they different to a regular gym?

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9 Things Your Gym Website Needs In 2023

Websites are key to interacting with your members and attracting new people to your door. Find out what your gym website needs this year.

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Should you use free trial memberships or discounts for your gym?

It can be hard to know what works when taking on marketing strategies for a gym, studio or dojo. The competition is all doing similar free trials or discounted rates for new members, so which works better?

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How to set up business goals for your gym in 2022

Learn what you can do to increase revenue and create sustainable growth for your gym in 2022.