Dance studios

We give you the best tips and tricks to optimise your fitness business whether you're new to the game, an industry legend or just a passionate enthusiast.

Starting a business

Top Fitness Industry Directories in Australia

If you’re a fitness or wellness professional it pays to know the best places to get the best news, information resources and supplies. 

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How to create a successful fitness franchise marketing strategy

Recruiting top fitness franchisees is crucial for the success and growth of your fitness business or franchise. Here are some best practices to help you attract and select the best candidates.

News

Offering fitness recovery strategies at your gym

In its early stages, fitness recovery appears to be a growing priority as fitness enthusiasts seek ways to enhance and supplement their overall health and fitness experiences.

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How to use TikTok marketing to promote your fitness brand

By now most business owners will be aware of the benefits of social media when it comes to promoting their business - but few have mastered it.

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How to market your gym or fitness business to different generations

When it comes to running a business it’s sometimes difficult to get into the minds of your clients and, more importantly, your potential clients.

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How to run a successful SMS marketing campaign for your gym or fitness business

So you’ve decided to use SMS or text-message marketing to reach your customers? Fantastic! The next step is actually kicking off the campaign and creating your messages. 

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What is SMS marketing for gyms and the fitness industry

In today's fast-paced and digitally connected world, SMS (or text-message-based) marketing has emerged as a powerful tool for gyms and those in the fitness industry.

News

How AI can change the fitness industry

Unless you’ve been living on another planet you’ll be aware that artificial intelligence (AI) has emerged as a powerful tool with the potential to revolutionize many industries, and the fitness industry is no exception. 

Starting a business

Is the fitness industry profitable in Australia

As the pursuit of a healthy lifestyle gains traction, the fitness industry has experienced significant growth worldwide, including in Australia. 

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5 health and fitness business ideas

With technology-driven innovations and evolving customer preferences, fitness entrepreneurs are constantly seeking new and creative ways to capture the market's attention.

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Do you need a website for your gym?

In today's digital age, having a website is essential for any business, including a fitness business.

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Creating a gym pricing strategy for your gym

A well-planned pricing strategy is crucial to the success of any gym or fitness centre. We’ve taken a look at how to set one up and some tips to getting it right for your business. 

Starting a business

6 reasons you need gym management software

As a gym owner, managing your gym can be a challenging task. Here are some reasons why you need gym management software.

Member management

Transform your Fitness Business with the Clubworx App

If you run a gym or fitness studio, using Clubworx software is a game changer in managing your business operations from anywhere in the world.

Member management

How to find the best fitness and gym management software (What business owners need)

When starting a fitness business it can be overwhelming to choose the right tools to help you optimise your time, but management software is a crucial component of running a gym or fitness business. 

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6 ways to grow your fitness business in 2023

Growing your fitness business takes time and effort but with the right strategies you can attract new clients and retain existing ones.

Member management

Top features to look for in your gym management software

For gym owners, managing the daily operations of their business can be a daunting task. Fortunately, with the advent of gym management software, this task has been made easier.

Starting a business

How to start a pole dancing fitness studio

Keen to open your own pole dancing or aerial studio? Here's what to do.

News

5 of the top fitness trends of 2023

What's next in the world of fitness? Here's what you need to know.

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The complete guide to Instagram marketing for your fitness business

Instagram has become the must-have tool for digital marketing and its importance in the aim of achieving new leads can’t be overstated.

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The rise of Afterpay for gym memberships

Loved by convenience-obsessed gen z and millennials, the buy-now-pay-later platform allows customers to split payments into smaller chunks that can be spread out over a number of weeks. Here’s what it could mean for your fitness business.

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How to stand out from other gyms in 2023

When it comes to running a business it’s impossible to overstate the importance of standing out from the crowd to maintain existing clients and attract more.