Let’s be real — keeping members consistently engaged isn’t always easy. Even your most loyal clients hit slumps. Life gets busy. Motivation dips. That’s where a well-thought-out rewards program can work magic.
At Clubworx, we believe your software should do more than just manage bookings and payments — it should help you grow your business. One powerful way to do that? Create a simple, automated rewards system that keeps members coming back, encourages referrals, and celebrates your community.
In this blog, we’ll walk you through how to set up a rewards program inside Clubworx, share tried-and-tested reward ideas that actually work, and show you how to put it all on autopilot.
Why Rewards Work (When Done Right)
The psychology is simple: people love to feel acknowledged. Whether it’s a pat on the back, a free smoothie, or a badge on their member app, recognition fuels motivation.
A good rewards program helps:
- Increase retention by giving members something to work toward
- Drive referrals through word-of-mouth incentives
- Strengthen community and culture
- Reinforce the behaviours you want, like consistent attendance or bringing a friend
But here’s the key: it has to be easy to run and meaningful to your members. That’s where Clubworx comes in.
Step 1: Set Your Goal
Before diving into tech setup, get clear on what behaviour you’re trying to encourage.
- Want members to attend more classes?
- Trying to boost referrals?
- Aiming to increase long-term membership commitment?
Choose one or two clear goals and keep it simple. A focused rewards program is far more effective than an overcomplicated points system that nobody remembers.
Pro Tip: Think about your biggest business challenge right now — your rewards program should help solve it.
Step 2: Choose Your Reward Triggers
Now that you’ve got a goal in mind, it’s time to map the “triggers” — the specific actions members will take to earn a reward.
Here are a few popular examples:
- ✅ Attend 8 classes in 4 weeks
- ✅ Refer a friend who signs up
- ✅ Hit a 6-month membership milestone
- ✅ Book in advance for all sessions this month
- ✅ Leave a Google review or testimonial
Inside Clubworx, you can track many of these actions automatically using filters and automations — no manual spreadsheet drama required.
Step 3: Pick the Right Rewards
Here’s the fun bit — handing out the goods!
Your rewards don’t need to be expensive. In fact, sometimes the most effective incentives are free or low-cost but personal.
Some member-favourite ideas:
- Credit towards branded merch (think caps, gym towels, or tote bags)
- Free PT session or bonus class
- Entry into a monthly prize draw
- Member of the Month shoutout (hello, social proof!)
- Free smoothie or coffee from your local partner
- Early access to workshops or new classes
The best rewards feel like a little celebration, not just a transaction.
Step 4: Automate It With Clubworx
Here’s where it gets exciting: you can set all of this up in Clubworx using filters, automations, and member tagging. Once it’s rolling, it works while you sleep.
How it works:
- Determine your trigger – e.g. “Attended 8 Classes”
- Determine your reward – send them an email or SMS letting them know they’ve earned a reward. You can add a free class, a credit, a workout which can be used to deliver free content through the mobile app.
- Set it live - turn on your automation and sit back while your members get rewarded for their loyalty.
No sticky notes. No spreadsheets. Just set it up once and let Clubworx do the heavy lifting.
Step 5: Promote and Celebrate
A rewards program is only effective if your members know about it.
Make it part of your culture. Announce it in classes, on your socials, in your member emails. Create a “Wall of Fame” in-studio or inside your branded member app. Shout out winners. Let people see the love.
Visibility = motivation.
Ready to Launch Yours?
Whether you run a gym, a martial arts dojo, a pilates studio or a boutique fitness space, a rewards program is a low-effort, high-impact way to boost retention, build loyalty, and show your members they matter.
With Clubworx, it’s easy to set up, track, and automate. So you can focus on coaching, not admin.
Want help getting started? You can also check out our webinar library here or book a dedicated paid session with our support team to walk through the setup.
Book Here.
TL;DR — Your 3 Key Takeaways:
✅ Build a simple, goal-driven rewards program inside Clubworx using automations and reports.
✅ Use proven reward ideas like bonus classes, credits and bonus content — low cost, high impact.
✅ Automate the whole thing so your program runs on autopilot while you focus on what matters most.
.svg)
.svg)
.png)
