Before the start of the new financial year is one of the best times to update your business plan.

Acquiring new students is important, but keeping them engaged is what sustains long-term success. Retention is the key to a profitable dojo, ensuring consistent revenue and a strong community. Many dojo owners focus on marketing but fail to develop strategies that keep students enrolled for the long haul.

So when deciding what fitness classes your gym offer, the key focus should be on what your customers and potential customers would want.

First impressions count. Your website is usually the first experience or impression a (potential) member has of your business. A poorly designed website can give the wrong impression and mean that you miss out on a chance to get new members. Today we’re going to look at what actually makes a bad website so that you can do...well..the opposite!

A business is as good as the employees who work within it. Here we'll go through what you need to consider to make sure you hire the right people for your fitness business, while at the same time steering clear of some of the more common pitfalls in the industry.

‍No matter what type of fitness business you run, chances are, you are the cheerleader and motivator for your clients.

When you’ve been involved in the development of as many small businesses as I have, you see a lot of websites — and a lot of website building mistakes. If you’re building a website for your martial arts dojo, PT Studio, affiliate box or fitness center, here are some of the most common mistakes and how your fitness business can avoid them:

Amongst all of the advice that well-meaning parents and friends and spouses give when they find out you’re starting your own business, you’ve probably heard, “Hire someone better than yourself.” This is one tip that you should definitely follow. Your business is your baby, and like a baby, you wouldn’t just put it in the hands of any random person.