Recent industry research shows that gyms with a structured onboarding process retain 85% of new members past the three-month mark. Gyms without one retain 68%. That 17-point gap isn't a rounding error.
Retention conversations in the fitness industry tend to focus on the early journey: onboarding, first-session experience, the first 14 days. All of that matters enormously. But there's another critical window that gets far less attention.
Operators who understand this don’t overreact to January numbers. They treat January as onboarding and February as validation. Because retention problems rarely start with cancellations. They start with missed sessions, irregular attendance, and broken routines.
If you are searching for types of martial arts, kinds of martial arts, or martial arts varieties, you are probably trying to answer one simple question: which style should I try first?
In today's digital age, having a website is essential for any business, including a fitness business.
A well-planned pricing strategy is crucial to the success of any gym or fitness centre. We’ve taken a look at how to set one up and some tips to getting it right for your business.
As a gym owner, managing your gym can be a challenging task. Here are some reasons why you need gym management software.
If you run a gym or fitness studio, using Clubworx software is a game changer in managing your business operations from anywhere in the world.
When starting a fitness business it can be overwhelming to choose the right tools to help you optimise your time, but management software is a crucial component of running a gym or fitness business.
Martial arts offer a host of physical and mental benefits for kids, including improved fitness, discipline, self-confidence, and focus.
From professional fighters to fitness enthusiasts, people of all ages and backgrounds are turning to boxing as a means of improving their health and well-being.
Growing your fitness business takes time and effort but with the right strategies you can attract new clients and retain existing ones.
From yoga and meditation events to fitness expos and sporting events, there is something for everyone in the Australian fitness and wellness scene.
