Retention isn’t just about stopping churn. It’s about building loyalty, trust, and community. It’s what transforms a one-time visitor into a lifelong client and a fan who refers their friends.
We've put together 42 activities from our most popular blogs to serve as a kind of checklist for your gym, box or studio. If you have some other great strategies for growing your fitness center through marketing, sales, automation or member retention, we'd love to hear from you!
If you're a fitness business of ANY kind and want to get that competitive edge, The Business Of Fitness is launching soon especially for you! A fountain of industry specific business tips, tactics and strategies that you will wonder what you ever did without.
If you’re stuck and need new ideas on how to motivate your members, try some of these tactics out.
As a fitness professional, you have an opportunity to make a significant difference in the lives of your members. People who partake in fitness classes are people who are looking to get healthier, lose some weight, or just live a more active lifestyle.
A sales funnel encompasses the journey you take web visitors through to try and convert them into a customer. A sales funnel can be as simple or complicated as you like, but in our example here,
So you love the fitness life and want to start your own gym? Here are a few tips to help get you started!
There’s a perception that marketing small fitness and lifestyle businesses can’t be done effectively.
With all of the different business and entrepreneurs online, it can be hard to keep ahead of the game and prevent your presence from being swallowed up by the competition.
Before the start of the new financial year is one of the best times to update your business plan.
So when deciding what fitness classes your gym offer, the key focus should be on what your customers and potential customers would want.
First impressions count. Your website is usually the first experience or impression a (potential) member has of your business. A poorly designed website can give the wrong impression and mean that you miss out on a chance to get new members. Today we’re going to look at what actually makes a bad website so that you can do...well..the opposite!
When you’ve been involved in the development of as many small businesses as I have, you see a lot of websites — and a lot of website building mistakes. If you’re building a website for your martial arts dojo, PT Studio, affiliate box or fitness center, here are some of the most common mistakes and how your fitness business can avoid them:
The number one reason most businesses fail is because they expect the customers to find them. In reality, it’s a business’s job to find customers. When you own a business, opportunity doesn’t knock—you have to go out and find it. Here are three tips to help you generate more leads for your Personal Training Studio:
The need for a website for your fitness center cannot be overstated. With a dedicated website you can market your gym, generate, capture and convert leads and manage online bookings - boosting your online visibility and offline business at the same time.
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Going online is perhaps no longer an option but a necessity for businesses aiming to grow and expand their customer base at a faster pace.
