Recent industry research shows that gyms with a structured onboarding process retain 85% of new members past the three-month mark. Gyms without one retain 68%. That 17-point gap isn't a rounding error.
Retention conversations in the fitness industry tend to focus on the early journey: onboarding, first-session experience, the first 14 days. All of that matters enormously. But there's another critical window that gets far less attention.
Operators who understand this don’t overreact to January numbers. They treat January as onboarding and February as validation. Because retention problems rarely start with cancellations. They start with missed sessions, irregular attendance, and broken routines.
If you are searching for types of martial arts, kinds of martial arts, or martial arts varieties, you are probably trying to answer one simple question: which style should I try first?
First impressions count. Your website is usually the first experience or impression a (potential) member has of your business. A poorly designed website can give the wrong impression and mean that you miss out on a chance to get new members. Today we’re going to look at what actually makes a bad website so that you can do...well..the opposite!
A business is as good as the employees who work within it. Here we'll go through what you need to consider to make sure you hire the right people for your fitness business, while at the same time steering clear of some of the more common pitfalls in the industry.
No matter what type of fitness business you run, chances are, you are the cheerleader and motivator for your clients.
When you’ve been involved in the development of as many small businesses as I have, you see a lot of websites — and a lot of website building mistakes. If you’re building a website for your martial arts dojo, PT Studio, affiliate box or fitness center, here are some of the most common mistakes and how your fitness business can avoid them:
Amongst all of the advice that well-meaning parents and friends and spouses give when they find out you’re starting your own business, you’ve probably heard, “Hire someone better than yourself.” This is one tip that you should definitely follow. Your business is your baby, and like a baby, you wouldn’t just put it in the hands of any random person.
It is difficult for a software provider to meet the individual needs of all martial arts businesses. There are different styles to consider, different approaches to business and then there is the unique perspective and philosophies of each dojo owner
It is no secret that the fitness industry is booming. Greater health consciousness has led to more and more people taking to gyms and fitness centers worldwide. Having said that, certain personal trainers are more in demand than the others. Besides their greater client involvement skills, there is one important factor that marks their business as different from the rest and that is their business website.
<p>With more than 10,000 Affiliate Boxes around the world, how can you tip the scales in your favor and run a successful box. Check out these 5 tips for growing a fantastic affiliate box! 1 - Offer Free Classes Most affiliate boxes offer at least one or two free classes each week to draw the </p>
Sometimes business is easy. A new person walks in your door, asks to join your martial arts studio or dojo, and signs up there on the spot.
