It is no secret that the fitness industry is booming. Greater health consciousness has led to more and more people taking to gyms and fitness centers worldwide. Having said that, certain personal trainers are more in demand than the others. Besides their greater client involvement skills, there is one important factor that marks their business as different from the rest, and that is their business website.
Once you have decided to become a Personal Trainer, no other activity announces your intentions to the world at large than having your own business website. Get is right and your website is your 24 x 7 salesperson. Get it wrong and your potential clients could be turned off from your business.
Besides being visually attractive, your fitness website should also have an excellent design, appropriate information and a strong call to action (for example a sign-up here button) for your visitors. Here are some of the most common mistakes that fitness websites can avoid to be more effective:
- Lack of Purpose – Building a website requires some forethought. The primary purpose of your website should be to generate enquiries for your business and that purpose should drive all elements of your website design. Make it easy to find information and be clear about what you want the visitor to do next. Is it submit an enquiry or sign up for a free class? Remember, you need to be driving some kind of action, or your website is ineffective.
- Stale Content – To keep your customers, existing and prospective, engaged on your website, it is important that your content is relevant and up to date at all times. Old timetables, incorrect phone numbers or profiles that are out of date do not present your business in a favorable light.
- Too Much Clutter – Websites that are choc-a-bloc with information without any organized thought are also quite confusing for the visitors. A site that focuses on certain key elements of your business with a strong call for action would be much more useful than one which gives too much information that is leading nowhere.
- Looking for Advice from Wrong Sources – Each website is different and so is its objective. To approach sources who are not from your industry or who do not have business knowledge about your business is foolhardy. You should instead tap those sources that have a proven track record in helping businesses build effective websites. They will not only give you good advice, but also give you insights that can assist in launching your business to a wider audience.
Try and keep your fitness website simple and usable. You can always add more pages and content later as you gain experience in the business.
Want help launching a Personal Training Studio website that captures leads and integrates directly into your own Personal Training Studio Software? Clubworx can help, get in touch we'll show you how.
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