Moving a prospect or lead to a paid member is the job of your sales function. There are some myths about sales, but as your own progression as a martial artist, sales and selling is a discipline. It involves a process of persuasion and while there are some techniques and tools, ultimately, you will apply your own style to the process.

Well integrated fitness club software very quickly becomes a core part of a business’s operations and staff come to rely on it for everything from booking and taking payments to storing vital member data and attendance tracking.

When it comes to marketing your yoga studio, there are several ways you can go about it. You can pay for ads on Facebook, you can write a weekly blog and advertise it, or you can post meaningful photos on Instagram to help capture the public’s attention. Here are 11 awesome tips to market your yoga studio on Instagram.

If you’re stuck and need new ideas on how to motivate your members, try some of these tactics out.

If you've ever been interested in martial arts, then you would also be aware that there are a lot of different varieties out there. Some are designed as sports, others for meditation, and then there are, of course, some martial arts that focus purely on self defense. Choosing the right martial art for you depends on what you actually want to do with it.

There is something to be said for enrolling your child in any kind of extracurricular physical activity. After all, too many children these days lead sedentary lifestyles that are detrimental to their health. However, if you are still trying to find the right activity for your child, here are five reasons why you might want to consider martial arts over team sports.

As a fitness professional, you have an opportunity to make a significant difference in the lives of your members. People who partake in fitness classes are people who are looking to get healthier, lose some weight, or just live a more active lifestyle.

A sales funnel encompasses the journey you take web visitors through to try and convert them into a customer. A sales funnel can be as simple or complicated as you like, but in our example here,

So you love the fitness life and want to start your own gym? Here are a few tips to help get you started!

There’s a perception that marketing small fitness and lifestyle businesses can’t be done effectively.

If you are a martial arts teacher and you want to provide the very best to your students, their caregivers, and even your potential students, then your website is a very important consideration.

With all of the different business and entrepreneurs online, it can be hard to keep ahead of the game and prevent your presence from being swallowed up by the competition.

Before the start of the new financial year is one of the best times to update your business plan.

Acquiring new students is important, but keeping them engaged is what sustains long-term success. Retention is the key to a profitable dojo, ensuring consistent revenue and a strong community. Many dojo owners focus on marketing but fail to develop strategies that keep students enrolled for the long haul.

So when deciding what fitness classes your gym offer, the key focus should be on what your customers and potential customers would want.

First impressions count. Your website is usually the first experience or impression a (potential) member has of your business. A poorly designed website can give the wrong impression and mean that you miss out on a chance to get new members. Today we’re going to look at what actually makes a bad website so that you can do...well..the opposite!

A business is as good as the employees who work within it. Here we'll go through what you need to consider to make sure you hire the right people for your fitness business, while at the same time steering clear of some of the more common pitfalls in the industry.

‍No matter what type of fitness business you run, chances are, you are the cheerleader and motivator for your clients.