More leads mean more potential members for your gym. Here are our top 5 ways for you to generate more quality leads, so you can grow your gym memberships, and your fitness business.
If you’re having trouble getting new members, find out more and learn from your current members. Ask for feedback with surveys by email or social media, and include questions like:
The things they would like to change are often the barriers to entry for new members.
Activate your prospect list with automated emails and SMS offers. While they have not ‘unsubscribed’, they are your target audience, and are more likely to be engaged, and can generate quality leads.
Create a referral program for current members. Most people find out about great gyms through word-of-mouth from friends and family, or others in the fitness community.
Start a time-limited campaign you can track, like a special referral month, and get creative with incentives. Considering giving away movie tickets, merchandise, free personal training sessions, or even offers from a partner health and wellbeing business.
Targeting your local community increases your visibility, and build trust in your brand. You could:
With Facebook and Instagram ads, you can set your ads so that only those in a particular area and demographic will see them.
You don’t have to spend much, and you can set a limit of (say, $5 to $10 a day), and reach your target audience.
If you’re not sure how this works, hire a digital marketing professional (perhaps a local business owner!) to help you get it right.
Contact Clubworx today to find out how our specialised gym management software can help you integrate and automate your sales and marketing process, and help generate more leads to grow your gym business.
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