A recent Harvard Business Review study revealed that about 71% of eligible leads are not followed up by businesses. Also, among the leads that are followed-up, the majority get touched only about 1.3 times on an average. This is a staggering statistic. After all, you’ve spent that entire marketing budget on lead generation, trying to get...
Do you know that the highest rates of member retention are in tennis clubs? Even more specifically, member retention is notably high in tennis clubs that offer a fixed time for practice and allow members to play with the same people every week. It leads us to the first strategy for member retention at your gym:
Lead generation might seem like a huge mountain to climb, especially for those business owners who are less familiar with the wide, ever-changing world of sales and marketing. The basics of generating leads for your gym can be summed up in three steps – (1) creating a great offer, (2) presenting that great offer to…
We’ve put together 42 activities from our most popular blogs to serve as a kind of checklist for your gym, box or studio. If you have some other great strategies for growing your fitness center through marketing, sales, automation or member retention, we’d love to hear from you!
So you want to start a Martial Arts business? Learning a martial art takes willpower, discipline and persistence. Guess what! Those are the exact things you need to succeed in a business too. So running a dojo should be a cakewalk for an accomplished martial artist, right? Sadly, success as a martial artist does not
If you’re a fitness business of ANY kind and want to get that competitive edge, The Business Of Fitness is launching soon especially for you! A fountain of industry specific business tips, tactics and strategies that you will wonder what you ever did without.
If you really want to show off your dojo and everything you have to offer, a free trial is by far the best way to go about it. You can host an open house or offer a free session – whatever works best for your schedule. No matter which type of free trial you choose, there are a few things you need to keep in mind to ensure its success.
Moving a prospect or lead to a paid member is the job of your sales function. There are some myths about sales, but as your own progression as a martial artist, sales and selling is a discipline. It involves a process of persuasion and while there are some techniques and tools, ultimately, you will apply your own style to the process.
The importance of having quality management software for your business can’t be understated. Well integrated fitness club software very quickly becomes a core part of a business’s operations and staff come to rely on it for everything from booking and taking payments to storing vital member data and attendance tracking. With this in mind, it’s…