If you are a martial arts teacher and you want to provide the very best to your students, their caregivers, and even your potential students, then your website is a very important consideration. Here are some of the features you should implement into your website to help guarantee your overall success.
#1– Information About Yourself and Your Mission
As a martial arts teacher, people will likely spend a lot of time with you. As such, it is important to describe yourself, your achievements, your personal goals, and your mission quite candidly on your website. After all, if people see that you are not afraid to discuss your own personal journeys, they are more likely to trust you to help them fulfill their goals and dreams, too. Divide this page into sections, but keep it short and to the point in order to maintain the reader’s interest. You might also consider a short video as this really lets your personality shine through.
#2 – An Interesting Blog
If you want to drive traffic to your website, you’ll need to optimize your site in such a way that Google ranks it very highly among the search results. One of the best and simplest ways to do this is with a blog. All you need to do is brainstorm a list of interesting topics related to martial arts and write about them once a week to help boost your ranking. In fact, you can even ask your current clients about the topics they find interesting just to get some ideas and go from there.
#3 – Links to Social Media Accounts
Everyone is on Facebook, Twitter, Instagram, Google+, and other social media sites these days, and your website can help you improve your exposure if you link to all of your accounts on each page. Encourage your visitors to like your Facebook page or follow you on Twitter, and consider even offering free attendance to a single group session in return for liking your page or retweeting your post. These little things can go a very long way, so be sure to take advantage of them at every opportunity.
#4 – An Easy-to-Use Online Scheduling Tool
Finally, every successful business website needs a strong and compelling call to action. Your goal is to get more people to sign up for your martial arts classes, and an online scheduling tool can make it simpler for them to do just that. Rather than asking them to step away from the computer and call you or take time out of their day to send you an email or private message, give them access to an online scheduling tool. With it, they can see the dates and times that classes are available and schedule themselves for their initial appointments.
Your website is one of the most important tools in your arsenal for growing your martial arts business, so make sure you take full advantage of your online presence. Link to your social media pages, get a little personal, and take some time to write an interesting blog for your visitors to enjoy.