Recent industry research shows that gyms with a structured onboarding process retain 85% of new members past the three-month mark. Gyms without one retain 68%. That 17-point gap isn't a rounding error.
Retention conversations in the fitness industry tend to focus on the early journey: onboarding, first-session experience, the first 14 days. All of that matters enormously. But there's another critical window that gets far less attention.
Operators who understand this don’t overreact to January numbers. They treat January as onboarding and February as validation. Because retention problems rarely start with cancellations. They start with missed sessions, irregular attendance, and broken routines.
If you are searching for types of martial arts, kinds of martial arts, or martial arts varieties, you are probably trying to answer one simple question: which style should I try first?
A crisis can test a leader. So what can you focus on as a business owner during a crisis to come out stronger on the other side? Find out now.
Use this checklist to make sure your membership app is performing for both you and your customers.
Set yourselves apart from your competitors and improve your connection with customers using a custom-branded membership app.
Find out how custom mobile apps help gym owners stay in touch with and retain members, manage schedules and increase branding opportunities.
Finding the right dance studio software can help streamline your processes and improve the experiences of your students.
Discover how to mix traditional and digital techniques for finding new students for your dance studio.
Whether you run a gym, yoga studio, martial arts dojo or boutique fitness space, understanding where the industry is heading helps you make better decisions about your timetable, pricing, equipment and technology.
Martial arts is one of the fastest growing sports for children. Why not extend your martial arts portfolio to teach kids? Find out how now.
.avif)
Explore this comprehensive guide to writing a kickass business plan for your dojo now.
