Recent industry research shows that gyms with a structured onboarding process retain 85% of new members past the three-month mark. Gyms without one retain 68%. That 17-point gap isn't a rounding error.
Retention conversations in the fitness industry tend to focus on the early journey: onboarding, first-session experience, the first 14 days. All of that matters enormously. But there's another critical window that gets far less attention.
Operators who understand this don’t overreact to January numbers. They treat January as onboarding and February as validation. Because retention problems rarely start with cancellations. They start with missed sessions, irregular attendance, and broken routines.
If you are searching for types of martial arts, kinds of martial arts, or martial arts varieties, you are probably trying to answer one simple question: which style should I try first?
Insurance can be a dry subject for gym owners. But operating a gym without it can be risky. Know the different types of insurance and why you might need them as the owner of a dojo or gym.
It can be hard to know what works when taking on marketing strategies for a gym, studio or dojo. The competition is all doing similar free trials or discounted rates for new members, so which works better?
Learn what you can do to increase revenue and create sustainable growth for your gym in 2022.
Find out how you can support your employees and members at your gym, studio or dojo as COVID-19 vaccination rates go up.
From ancient farming tool to effective cross-functional trainer, learn why kettlebells are so popular today.
Even if you can’t do classes in person, there are many ways you can keep your dance community alive and twirling during a pandemic.
Clear the hurdle of attracting new members to your gym or dojo with these 5 simple promotional ideas.
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You don’t need to reinvent the wheel during a pandemic. Explore ways to not only survive but grow your gym or studio during challenging times.
Whether it’s for booking classes or educating clients on training and technique, it’s important to have your dojo or studio website working seamlessly.
