Recent industry research shows that gyms with a structured onboarding process retain 85% of new members past the three-month mark. Gyms without one retain 68%. That 17-point gap isn't a rounding error.
Retention conversations in the fitness industry tend to focus on the early journey: onboarding, first-session experience, the first 14 days. All of that matters enormously. But there's another critical window that gets far less attention.
Operators who understand this don’t overreact to January numbers. They treat January as onboarding and February as validation. Because retention problems rarely start with cancellations. They start with missed sessions, irregular attendance, and broken routines.
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For gym owners, managing the daily operations of their business can be a daunting task. Fortunately, with the advent of gym management software, this task has been made easier.
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Just after a much-needed holiday break is the best time to take a fresh look at your business goals.
Clubworx has made it easy for fitness businesses to accept these vouchers.
Instagram has become the must-have tool for digital marketing and its importance in the aim of achieving new leads can’t be overstated.
Loved by convenience-obsessed gen z and millennials, the buy-now-pay-later platform allows customers to split payments into smaller chunks that can be spread out over a number of weeks. Here’s what it could mean for your fitness business.
Sales seasons are great times to consider sales and promotions as consumers tend to already be looking for bargains.
