Gyms/PTs

We give you the best tips and tricks to optimise your fitness business whether you're new to the game, an industry legend or just a passionate enthusiast.

Fitness Marketing

Should you use free trial memberships or discounts for your gym?

It can be hard to know what works when taking on marketing strategies for a gym, studio or dojo. The competition is all doing similar free trials or discounted rates for new members, so which works better?

Fitness Marketing

What is kettlebell training?

From ancient farming tool to effective cross-functional trainer, learn why kettlebells are so popular today.

Fitness Marketing

5 easy intro offers for your gym or dojo

Clear the hurdle of attracting new members to your gym or dojo with these 5 simple promotional ideas.

Fitness Marketing

5 tips for building a studio website

Whether it’s for booking classes or educating clients on training and technique, it’s important to have your dojo or studio website working seamlessly.

6 must have features for your membership app

Use this checklist to make sure your membership app is performing for both you and your customers.

Fitness Marketing

5 reasons you need a custom branded membership app

Set yourselves apart from your competitors and improve your connection with customers using a custom-branded membership app.

6 reasons why your gym needs a mobile app

Find out how custom mobile apps help gym owners stay in touch with and retain members, manage schedules and increase branding opportunities.

04/26/2026

The Biggest Fitness Trends of 2026

Whether you run a gym, yoga studio, martial arts dojo or boutique fitness space, understanding where the industry is heading helps you make better decisions about your timetable, pricing, equipment and technology.

How To Run An Outdoor Fitness Class During COVID

Outdoor workouts are here to stay – check out what you need to make the most of the trend now.

Tax Deductions for Fitness Businesses in Australia: What You Can Claim in 2025-26

Want to know more about lodging a tax return for your business? Discover top tips and what your fitness business can claim this end of financial year.

3 Pro Strategies For The Ultimate Post-COVID Gym

Download our handy e-book to with tips and advice on discover how to run a successful gym. Lift your fitness business game now.

Fitness Marketing

10 Best Fitness Blogs & Website to Follow in 2023

Keep up to date on the latest trends with our top fitness industry blogs and websites for gym owners. Read on.

Fitness Marketing

5 Easy Ways To Get More Leads For Your Gym In 2021

More leads mean more potential members for your gym. Find out how to generate more leads to grow your gym memberships, and your fitness business.

Fitness Marketing

8 Numbers To Track For Your Fitness Business

We list some essential business statistics you should keep track of to monitor the health of your fitness business, and grow it.

How To Manage A Gym — Top 6 Gym Management Tips

Do the hard work of managing a gym early on so you, your staff, and your clients can focus on what you love: the actual grunt and muscle work.

Fitness Marketing

28/8/20

How to easily run a popular 6-week fitness challenge

Everyone loves a fitness challenge. See how you could increase sales by setting up a fitness challenge with Clubworx.

Fitness Marketing

26/08/2020

How to (easily) run a live streaming fitness class

Although online fitness classes aren’t new (they’ve been around for a few years now), they've boomed because of COVID-19.

9/06/2020

Time to Reconnect Reflect & Relaunch as Covid-19 Restrictions Ease

News of restrictions easing has given gym goers worldwide a reason to rejoice and gym owners, some much needed relief. You’ve managed to keep your fitness business afloat through the Covid-19 storm with your online classes and constant engagement with customers

Fitness Marketing

24/04/2020

Live Streaming Fitness Classes

The Covid-19 outbreak has completely altered lifestyles, from the way we study, work and party to even the way we exercise. Due to social distancing and other restrictions in place, most gyms and fitness studios have had to close their doors, forcing customers to find ways to still stay fit

23/08/2019

How to Make the Most of Your Gym Business Analytics

If you’re running your gym without accessing and utilising analytics, you’re running your business blind.