Welcome to 2025, where the fitness industry is booming with premium boutique studios, high-ticket transformation programs, and members who expect more than just access to a squat rack.
.png)
Starting a combat sports gym is an exciting venture that combines passion, discipline, and community. Whether you're an experienced martial artist or a fitness entrepreneur, launching your own fight club involves more than just mats and gloves.
Growing a combat sports gym takes more than sweat and sparring—it requires a strategic approach to marketing, community-building, and operations.
.png)
You didn’t open your studio or gym to become a full-time administrator. You opened it to build a community. But here’s the thing — if you don’t really know who’s walking through your doors each day, you’re missing the opportunity to serve them better and grow your business faster.
Before the start of the new financial year is one of the best times to update your business plan.
Acquiring new students is important, but keeping them engaged is what sustains long-term success. Retention is the key to a profitable dojo, ensuring consistent revenue and a strong community. Many dojo owners focus on marketing but fail to develop strategies that keep students enrolled for the long haul.
So when deciding what fitness classes your gym offer, the key focus should be on what your customers and potential customers would want.
First impressions count. Your website is usually the first experience or impression a (potential) member has of your business. A poorly designed website can give the wrong impression and mean that you miss out on a chance to get new members. Today we’re going to look at what actually makes a bad website so that you can do...well..the opposite!
A business is as good as the employees who work within it. Here we'll go through what you need to consider to make sure you hire the right people for your fitness business, while at the same time steering clear of some of the more common pitfalls in the industry.
No matter what type of fitness business you run, chances are, you are the cheerleader and motivator for your clients.
When you’ve been involved in the development of as many small businesses as I have, you see a lot of websites — and a lot of website building mistakes. If you’re building a website for your martial arts dojo, PT Studio, affiliate box or fitness center, here are some of the most common mistakes and how your fitness business can avoid them:
Amongst all of the advice that well-meaning parents and friends and spouses give when they find out you’re starting your own business, you’ve probably heard, “Hire someone better than yourself.” This is one tip that you should definitely follow. Your business is your baby, and like a baby, you wouldn’t just put it in the hands of any random person.
.png)
.png)
.png)
.png)
From ancient farming tool to effective cross-functional trainer, learn why kettlebells are so popular today.
Even if you can’t do classes in person, there are many ways you can keep your dance community alive and twirling during a pandemic.
Clear the hurdle of attracting new members to your gym or dojo with these 5 simple promotional ideas.
.jpeg)
You don’t need to reinvent the wheel during a pandemic. Explore ways to not only survive but grow your gym or studio during challenging times.
Whether it’s for booking classes or educating clients on training and technique, it’s important to have your dojo or studio website working seamlessly.
A crisis can test a leader. So what can you focus on as a business owner during a crisis to come out stronger on the other side? Find out now.
Use this checklist to make sure your membership app is performing for both you and your customers.
Set yourselves apart from your competitors and improve your connection with customers using a custom-branded membership app.
Find out how custom mobile apps help gym owners stay in touch with and retain members, manage schedules and increase branding opportunities.
Finding the right dance studio software can help streamline your processes and improve the experiences of your students.
Discover how to mix traditional and digital techniques for finding new students for your dance studio.
The world of workouts changes a fair bit in the last two years. Take a look at some of the most biggest fitness trends to invigorate your exercise plan.
Martial arts is one of the fastest growing sports for children. Why not extend your martial arts portfolio to teach kids? Find out how now.
.png)
Explore this comprehensive guide to writing a kickass business plan for your dojo now.
If your members are anxious to return to the gym after a COVID-19 outbreak or lockdown, discover a few tips to help give them confidence now.
Outdoor workouts are here to stay – check out what you need to make the most of the trend now.
.jpeg)
Want to know more about lodging a tax return for your business? Discover top tips and what your fitness business can claim this end of financial year.
Download our handy e-book to with tips and advice on discover how to run a successful gym. Lift your fitness business game now.
Smashing your personal training career goals is easier than you think. Master these 8 handy tips and you’ll be a successful personal trainer in no time.
Keep up to date on the latest trends with our top fitness industry blogs and websites for gym owners. Read on.
If you aren’t using martial arts software to organise your dojo, you’re wasting valuable time. With the right tools, your admin issues will be a thing of the past.
With a few handy tips, it’s easy to show parents that your kid-friendly martial arts dojo is the one to trust. Discover a few now.
